Latest Industry News
Why FMCG brands should target consumers with small format OOH
By Howard Lonstein, Marketing Manager, Outdoor Network. When it comes to marketing FMCG products, one would presume that virtually every consumer is a target, and that the brand communication is going to reach those targets across the entire demographic spectrum. The default platforms for most brands are broadcast, TV, print, large format Out-of-Home (OOH) and... Continue reading→
Blacksmith Collective forges relationship with Tribeca Public Relations
Blacksmith Collective has appointed Tribeca Public Relations as its PR and communications partner, after a successful initial project made the company realise the potential that an ongoing relationship with the Tribeca team could achieve. Blacksmith Collective is an innovative production collective specialising in content creation and creative problem solving. Founded by creative entrepreneurs Diogo Mendonça... Continue reading→
Secrets of a successful agency
Attracting new business is an ongoing pursuit for successful communication agencies around the globe, and the Independent Agency Search and Selection Company (IAS) is unveiling secrets to success from a local and international perspective. For six consecutive weeks from Wednesday 24 January 2018, the IAS will run its “winning new business” course for agencies –... Continue reading→
Routed co-founder appointed as ISPA director
Malcolm Siegel, co-founder of Routed, South Africa’s only neutral cloud infrastructure provider, has been appointed to the board of The Internet Service Providers’ Association (ISPA). He previously served as an ISPA member since 2011, in a role within the INX working group management committee. Siegel says he looks forward to a more direct involvement within... Continue reading→
Tshemba Foundation teams up with Stratitude to provide new horizons for medical volunteers
An innovative local foundation is marrying the appeal of luxury accommodation and an African bush experience, with the opportunity to make a difference, to attract a different kind of visitor; one that will roll up their sleeves and work in under-resourced rural hospitals and clinics. The Tshemba Foundation has a mission: to improve access to... Continue reading→
Stratitude scoops silver at Gold Pack Awards
At a glittering ceremony at the Inanda Club in Sandton, integrated agency Stratitude took home a silver award in the food category at the IPSA Gold Pack Awards 2017, for their Beyers Chocolates slabs. The inaugural Gold Pack Awards took place in 1973, today it is the premier event in the South African packaging industry.... Continue reading→
Respublica appoints Relativ Media
Respublica Student Living, South Africa’s leading student accommodation provider, has appointed out of home specialists Relativ Media to connect brands with the 7,500 students living in its purpose-built residences across Gauteng. Relativ Media’s solution will bring relevant, non-invasive brand advertising to all Respublica students, ensuring the hottest products are top of mind to this captive... Continue reading→
Street Network’s largest three-month campaign drives Opel brand promise
Following the announcement that General Motors was withdrawing the Opel brand from its production facility in Port Elizabeth, the vehicle manufacturer embarked on a communication campaign to reassure consumers of its commitment to the brand and that it still offered services in the country. General Motors, utilised Street Network’s extensive base of Bus Shelters to... Continue reading→
Flock Online Event Management App Debuts In 25th Country
Flock, the customisable, flexible and cost-effective online event management app, has debuted in its 25th country to date – Nigeria – just weeks after adding country number 24 – Mauritius – to its global footprint. Assisting Flock achieve this milestone was Pottershand Activations and Oracle, a company which has partnered with Flock on the international...
What could a South African version of Black Friday look like?
By Vincent Magwenya Black Friday has come and gone, with popular consumer products ranging from food items, electronic devices and to furniture items flying off the shelves at bargain prices. The retail phenomenon traces its growing popularity to the United States merchants of the 1980s, who recorded their sales profits accrued on the day after... Continue reading→