Latest Industry News
Weathermen & Co storm ahead with three new client wins
Having just celebrated four years in the business, Weathermen & Co Advertising (W&Co) adds three new pieces of business to its growing list of premium clients with Pupkewitz MegaBuild, Namibia Oncology Centre (NOC), and Wecke & Voigts. W&Co – a subsidiary of the Ohtlhaver & List (O&L) Group – started off 2017 with a bang,... Continue reading→
Advertising, Social Media And PR Agency search processes – Call For Credentials
The Independent Agency Search & Selection Company (IAS) is acting on behalf of a large South African company who wishes to engage and work with 100% Black owned and managed agencies across various disciplines and who have a revenue of less than R 10 million per annum. Please provide ONE hard copy set of your... Continue reading→
FCB Africa to power the Sasol brand
After a 4-way pitch, FCB Africa has been appointed to handle the above-the-line marketing communication for Sasol. Formed in 1950 in Sasolburg, Sasol pioneered oil-from-coal technology, effectively shifting the petroleum paradigm on a global scale. Today, it is an international integrated chemicals and energy company leveraging technologies and the expertise of its 30 300 people... Continue reading→
What makes Sundays so special for advertisers.
Sunday is the ideal day for people to kick back and relax, or do whatever it is that they love best and Ads24’s Sunday titles – Rapport, City Press, Son op Sondag and Sunday Sun – are the perfect accompaniment for a serene Sunday, which also makes them the perfect platform for advertisers. “The Sunday... Continue reading→
Man Up, Slow Down
To draw attention to the national 16 Days of Activism campaign, FCB Cape Town has developed another hard-hitting ad for the Western Cape Government’s Safely Home initiative. 16 Days of Activism challenges violence and abuse against women and children. Often missed, aggressive driving is itself a form of abuse against those travelling with the driver. The new ad... Continue reading→
Inbound Marketing – Everything you need to know about the responsibilities of agency vs client
Your Inbound agency is your partner, which means sharing responsibilities. Here’s a list of which responsibilities your agency will need you to champion – and which they will take off your plate. Remember, in order for Inbound Marketing to deliver the best results, you have to work with your agency as a partner – not... Continue reading→
Hellocomputer appointments puts spotlight on commitment to transformation, empowerment
Recent appointments announced by Hellocomputer have again put the spotlight on the FCB Africa group agencies’ commitment to transformation and empowerment. Hellocomputer Joburg Managing Director, Joey Khuvutlu, announced that four senior management positions have been filled by talented women, two from within the digital agency. Bongi Mvuyana joins Hellocomputer Joburg as Head of Strategy from... Continue reading→
The need for authentic data in the Transit Environment
Shamy Naidu, Executive: Transit Ads™ outlines the need for authentic data within the realm of out of home advertising, especially when it comes to the transit environment. Over the past few years we’ve been witness to an enormous growth within the transit environment in South Africa. Public Transport nodes and facilities have been upgraded, extended... Continue reading→
#AddPringles – An influencer campaign
With the aim of generating awareness and sales of three all new Pringles flavours; Mexican StyleBBQ, Peri-Peri Chicken and Smokey BBQ, TILT agency teamed up with Pringles in September 2018 to generate a campaign that would ensure they key objectives were met. In order to effectively drive awareness and generate consumer interaction around the new... Continue reading→
What really gets a magazine noticed on the shelf?
In today’s fast-paced, time-poor world, it’s heartening to know that a magazine’s coverlines trump the cover image when it comes to purchasing choice. Research recently conducted by Caxton Magazines shows that more than half of magazine buyers cite coverlines as their top criteria in choosing which magazine to buy, followed by cover image, then price... Continue reading→