Latest Industry News
Woolworths follows the “Leave One Take One” reusable shopping bag initiative
It was just over one month ago when Brent Lindeque, South Africa’s Good Things Guy, approached retailer SPAR to pioneer the ‘Leave One Take One’ reusable shopping bag initiative which has now been implemented in over 60 stores nationwide. Now, retailer Woolworths has joined the trend, launching its ‘Bring a Bag, Take a Bag’ version.... Continue reading→
What’s the difference between an Influencer and a Content Creator?
by Riezkah Allan, Media Strategist at The MediaShop Kitana wins, flawless victory… this memorable Mortal Kombat sound clip is a compilation that TikTok created for users to share their content, whether the user just had their nails done or had a make-up transformation, videos with this compilation yielded millions of views. Similarly, with the TikTok... Continue reading→
Industry creative, Louis du Pisani, partners with Skycastle Studios to launch card game DUNGEON BRAH
Dungeon Brah is a comical deck crawler card game created by Louis du Pisani, a South African born and bred creative. It has been released globally on Kickstarter. Dungeon Brah launched worldwide by Skycastle Studios – sister company in Solarpop The card game is a universe in which players, their ragtag crew and hired heroes... Continue reading→
An Agency as a Brand Owner – Good or Bad?
HaveYouHeard, founded 14 years ago as a word-of-mouth marketing specialist, has grown organically to become a full-service integrated communications agency and the engine room for a group of innovative, specialist creative communications businesses. Most recently, it has taken the remarkable step of creating in_Things, a product and service company that exists to identify and define... Continue reading→
Effie Awards 2022 Finalists announced
Effie South Africa is pleased to announce 30 finalists in the 2022 Effie Awards South Africa programme. Finalists were announced and celebrated at the Effie finalist’s party held at Hill on Empire’s rooftop venue. The event was hosted by Effie South Africa and The Association for Communication and Advertising (ACA), organiser of the Effie programme... Continue reading→
Ultimate Braai Master back for Season 8
Heritage month is the perfect time to announce that the ever-popular Ultimate Braai Master will be back on screen with Season 8 from 5th February 2023. Season 8 will again feature well-known celebrity judges; the inimitable Peter Goffe-Wood, ultimate tip master Benny Masekwameng, and a yet-to-be-revealed, exciting new host. Season 7 delivered an audience of... Continue reading→
in_Broadcasting leads the not-so-silent digital media revolution in South Africa
Just 12 months ago, veteran DJ and digital broadcasting entrepreneur, Jon Savage, told South Africa’s media industry that it needed to revolutionise if it was to survive the digital wave. And, he stressed, the key to potential revenue models for the industry was to make a paradigm shift when it came to the definition of... Continue reading→
Greenwashing advertising sometimes misses the mark
Marketers and brand managers do love to stay on trend when it comes to the latest advertising developments, but sometimes to the detriment of their own brands. The MediaShop’s Dashni Vilakazi, Managing Director of the Johannesburg office, takes a look at the latest Greenwashing trend. “Greenwashing is essentially promoting products and services that are... Continue reading→
Sports agencies are dead, long live the sports agencies
Digital’s revolution of media, marketing and entertainment didn’t just rewrite the rulebook in terms of value, impact and ROI, it forced change and the development of a new skills set on brand owners, marketers and their agencies. And, while some have the luxury of time to make fundamental shifts to the way they work while... Continue reading→
The Metaverse: Advertising and the future of marketing
By Isabel Smit, Implementation Planner at The MediaShop The Metaverse is here, but only in its infancy. Many of us may think of the Metaverse as that virtual world we’ll one day be able to enter with VR headsets and see-through digital avatars, but it’s much more than that. It’s a convergence of technologies and... Continue reading→