Latest Industry News
RAMS update from the BRC
To keep the marketing, media and advertising industry abreast of information, the Broadcast Research Council of South Africa (BRC), has released a short update on the progress of the new RAMS (Radio Audience Measurement Survey). “The CATI (Computer Aided Telephonic Interviews) portion of RAMS is currently in field and by the end of June, we... Continue reading→
It’s Digital or Die!
By Claire Herman, Media Operations Manager at The MediaShop For many years we have been hearing this – if you don’t keep up with digital advancements, you will be left behind, and the fall will be rapid and quite brutal! If it hasn’t happened already, how much longer can brands hold on before this becomes... Continue reading→
Why SMMEs should podcast
Jon Savage is a director at InBroadcasting, a division of HaveYouHeard specialising in innovations in broadcasting, content strategy and media technology. But, he’s also the founder of BUSQR and the creator of AMPD Studios (and the director of the MTV Base partnership, AMPD STUDIOS LIVE), both for HaveYouHeard. A veteran of content creation and production... Continue reading→
RAPT Creative showcases South African cities for Ballantine’s global digital campaign
RAPT Creative, a vibrant, energetic, consumer-centric agency with big ambitions (as shown by it establishing a presence in London and Kyiv at the beginning of this year just 18 months after launch), has successfully contributed to liquor brand Ballantine’s current global campaign. The ‘Stay True Cities’ global digital campaign puts the spotlight on real artists... Continue reading→
Young people leading the way within the Matrix Group
Two agencies within the Matrix Communications Group (Matrix Group) are run by young people under 40, who have already seen the value of collaboration increase their client base, and, as a result, retain or even increase their teams. Joziwood, is a content production company; and SoulProviders Collective (SPC) is a women-led creative agency. What these... Continue reading→
What’s up with data privacy in South Africa?
By Jarred Mailer-Lyons, Head of Digital at The MediaShop The paranoia is real and if you’re worried about your devices listening in to your conversations and tracking your every move then it’s time to disable, de-activate and delete… I was recently interviewed on East Coast Radio (ECR) about our phones tracking every move we make,... Continue reading→
South African Marketing Industry Alliance launches WFA Global Diversity, Equity & Inclusion (DEI) Census
The World Federation of Advertisers (WFA) is launching the world’s first-ever global Diversity, Equity and Inclusion (DEI) census of the marketing and advertising industry, designed to provide hard data on the people who are working in the profession. In South Africa, an alliance comprising MASA, the local WFA affiliate and sister industry bodies the ACA,... Continue reading→
Boomtown assists National Glass to launch CSI initiative
Nelson Mandela Bay creative agency, Boomtown, has assisted National Glass in launching a corporate social initiative specifically targeting the youth in Gqeberha’s Northern Areas. The safety of communities in the Northern Areas is threatened daily by violent behaviour driven by socio-economic factors, including a high unemployment rate. As the first step in its CSI commitment,... Continue reading→
PMG Invests in Human Capital with Chris Hitchings Appointment
With an eye on human capital as a cornerstone of any successful business, Provantage Media Group has bolstered its senior management team with the key appointment of media industry veteran Chris Hitchings as PMG’s new Head of Human Capital and Group Projects. “The PMG board has taken a decision to invest in our most important... Continue reading→
AMPD Studios by Old Mutual shortlisted for WARC Awards
AMPD Studios by Old Mutual, the financial institution’s innovative solution to connecting with young people, has been shortlisted for the WARC Awards for Effectiveness, an achievement HaveYouHeard MD Jason Stewart is billing as ‘a pretty big deal’. The WARC (World Advertising Research Centre) Awards recognise next-generation marketing effectiveness. Winning a WARC Award shows that you are developing and... Continue reading→