Latest Industry News
The real value of Paid Search and tracking the consumer journey
In the digital world, it’s a given that Paid Search advertising is important, but only a few industries, except the finance and eRetail sectors, are capturing the true value this channel has to offer. Most brands are missing a trick by not tracking the full customer journey says Michael King, Managing Director of Reprise Digital,... Continue reading→
Cell C fans set to WIN this summer with campaign from McCann1886
Cell C has launched its new Summer campaign for 2019. A massive consumer promotion whereby millions of cash prizes are up for grabs as well as smartphones, laptops, data, shopping vouchers and much more, WIN24 Summer is currently the only telco competition that will literally make everyone a winner when they buy a bundle from... Continue reading→
Dedela abanye: New Jameson ad ‘makes room’ for real South African experiences
Forget the aspirational scenes of men in sharp suits playing poker or hanging out at exclusive roof-top bars. That’s not what whiskey should be about. There’s nothing stuffy about a drink at the heart of social experiences as diverse as the South Africans who enjoy them. That’s the message behind a new ad from Jameson... Continue reading→
The MediaShop wins big at AdFocus Awards!
The MediaShop Johannesburg has been named Network Media Agency of the Year at the 2019 Financial Mail AdFocus Awards. This is the second time in the last three years that the agency has been awarded this accolade. Kgaugelo Maphai, Managing Director of The MediaShop Johannesburg says that this is an excellent way to end the... Continue reading→
Caster Semenya inspires a new generation of athletes
Nike has launched ‘The birthplace of dreams’, a film that celebrates the life of decorated South African athlete, Caster Semenya. ‘The birthplace of dreams’ charts Caster’s journey from her hometown in Limpopo to professional athlete to running coach. For over a decade, Caster has broken records, set records and in doing so inspired the next... Continue reading→
Influencer Marketing Best Practice
When Ryan McFadyen and Jason Stewart co-founded HaveYouHeard 10 years ago, influencer marketing in South Africa had yet to raise its hand as a new marketing tool. When it did, about five years after, their learning trajectory was steep, but fast, and today their expertise in the influencer marketing arena is acknowledged by global brands... Continue reading→
What is the ideal marketing channel mix for your e-commerce store?
Raymond Smit, Head of Paid Search at Reprise Digital South Africa offers retailers and online businesses, tips on maximising their digital marketing efforts. Advertisers are spoilt for choice when it comes to selecting digital marketing channels in order to encourage visitors to their website and ultimately, drive sales. Often it’s a daunting task to find... Continue reading→
Disney joins This Girl Can for first branded content push
FCB Inferno has launched its newest work for the multi-award winning “This Girl Can” campaign for Sport England, by launching a series of short films – inspired by Disney – that show moms engaging in home-based exercise routines with their children, getting them involved by dancing together to their favorite Disney music. To celebrate the positive... Continue reading→
Egg Films goes to extremes – icy snow to sunny sand & sea – For MTN and Castle Lite
Egg Films director, Adrian de Sa Garces, and his team went to extremes for two big brands lately to create fun and irreverent TVCs in which everything is not quite as it seems. Filming for Castle Lite and MTN with guest appearances by real life Inuits and local hip hop icon Ricky Rick, they travelled... Continue reading→
The power of positive sentiment, rugby and great business
Chris Botha, Group Managing Director of Park Advertising: “We have the resources and the strength to turn this boat around. Now all we need is the belief.” Aaaah, the silly season. It’s the time of year where everyone can tell you how many weeks, days minutes and seconds there are left until they go on... Continue reading→