Latest Industry News
On Track to Better: Workbench rolls out inspired integrated campaign for Halfway Group
The automotive and services giant, the Halfway Group, tasked Workbench – its lead integrated communication agency – to develop a multifaceted, consumer-facing communication campaign. This campaign aimed to further generate hype, excitement and brand meaning across a variety of media touchpoints following their successful 2022 #JourneyMade campaign. Workbench delivered, in the form of “On Track... Continue reading→
MEDIA PERSONALITIES, PH & WARRAS LAUNCH THE SHADY-IEST (PH)ODCAST ON THE BLOCK
What do you get when you put together two of South Africa’s most seasoned media personalities and most notable DJs? The creation of a podcast aimed at addressing and unpacking the bulls*** and bringing some realness through their unfiltered views. Introducing The Shady PHodcast, a podcast hosted by Warrick ‘Warras The Shady Lurker’ Stock and... Continue reading→
Cape Town International Airport Makes the Top 3 in the World – And Big Brands Are Noticing
Based on the latest data from the AirHelp Score for 2023, Cape Town International Airport has been voted the third-best airport in the world. And with Cape Town ranked as the second-best city in the world by Time Out Magazine, the Mother City is attracting more visitors than ever before – both locally and internationally.... Continue reading→
Outdoor Network’s Innovative Rotating Digital Billboard Network Goes National, Maximising Reach, Impact and ROI for Advertisers
Outdoor Network, part of the Provantage family of companies, has achieved national presence with its digital rotator network, having launched an additional rotating site in Kimberley. The network of large-format digital 3x6m screens now spans all nine provinces, with 20 digital rotators countrywide. This latest addition to Outdoor Network’s ever-expanding portfolio allows brands to reach... Continue reading→
Bravado Transforms into a Brand Experience Agency, Leading with Emotional Engagement
Bravado, part of the Brave Group has announced a strategic evolution from a brand activation offering to a brand experience and strategy agency. This is a response to the rapidly changing landscape of consumer engagement and brand differentiation that is needed more than ever in a saturated market. Bongani Chinkanda, Managing Director of Bravado, says:... Continue reading→
The BRC hosts Ian Garland, modeller of the RAMS R&F data
Last year, The Broadcast Research Council of South Africa (BRC) released the new RAMS (Radio Audience Measurement) AMPLIFY™ Reach & Frequency data to the media and advertising industry. The data was modelled by Ian Garland of Milton Data, and this month, Ian will be visiting South Africa to present the intrinsic nature of the model.... Continue reading→
EFFIE AWARDS SOUTH AFRICA 2024 CALL FOR ENTRIES
Effie South Africa has issued the 2024 Effie Awards South Africa Programme call for entries for the 2023 Entries will be accepted from 3 April to 6 June 2024 ‘How to Write a Winning Entry’ workshops will be held online on 6 March Effie South Africa today announced the formal call for entries for... Continue reading→
Get On Track to Better and Celebrate with Inspiring SA Music
Music is synonymous with road trips – journeys made more memorable by the playlists that make reaching the destination so much more enjoyable. In South Africa, music is a unifier that brings people together, regardless of where their journeys might be taking them. This power of music to unite is the inspiration behind a new... Continue reading→
Nielsen Sports Data Reveals Impressive Viewership Growth of the Betway SA20 League
The Betway SA20, South Africa’s premier T20 cricket league, proudly celebrates a substantial surge in viewership, as revealed by Nielsen Sports South Africa, solidifying Betway SA20’s position as a premier cricketing spectacle. The impressive growth underscores the series’ widespread appeal and increasing popularity among sports enthusiasts. Nielsen Sports’ analysis of the first 19 fixtures of... Continue reading→
Firdous Osman joins Boomtown as MD
The World Women Leadership Congress’s Global Woman Leader in 2023, South Africa’s Women Leader in 2021 and Africa’s Women Leader in 2020, Firdous Osman, has joined Boomtown as Managing Director. Her role will extend across both the agency’s offices, one in Johannesburg and the other in Gqeberha, as well as servicing clients in Cape Town,... Continue reading→