Latest Industry News
Awesome campaigns by Penquin
Take a look at Penquin’s favourite campaigns of all time. There’s something magical about planning and implementing an advertising campaign with clients. It’s always quite a journey – from the initial strategy, to developing the creative and seeing it all come together. Here’s a look at some of Penquin’s most memorable campaigns. 1. Suzuki South... Continue reading→
Product of the Year celebrates 10 years in SA
Product of the Year – South Africa’s largest independent consumer-voted survey – celebrated 10 years of rewarding innovation and excellence in the country at its annual awards gala ceremony, held this year at The Maslow Hotel in Sandton, Johannesburg on Thursday 22 February. Established 30 years ago in France, Product of the Year currently operates... Continue reading→
Trish Guilford gears up for a new role at OMC
With over 25 years of experience and involvement in the media industry, Trish Guilford has recently been named as the new General Manager of the Out of Home Measurement Council (OMC). For the last three years, Trish has been consulting and freelancing in addition to being in a partnership with VML South Africa – developing... Continue reading→
Budget 2018 has a silver lining for the marketing and communications industry.
There is no doubt that there is a countrywide and global sense and belief of new and inspired hope in terms of both political stability and policy certainty in South Africa. Within this context, Minister of Finance Mr Malusi Gigaba delivered both his first annual budget speech, and the first budget under the new Ramaphosa... Continue reading→
Dalmatian tops off new business streak with Protea Hotels by Marriott win
Dalmatian has recently been awarded the Protea Hotels by Marriott advertising account. The new account gain was the outcome of a hotly contested, three-way pitch and consolidates a particularly successful business acquisition phase for the agency. Commenting on the new business, Dalmatian Managing Director Gabrielle Weinstein says, “It is a huge privilege to work on... Continue reading→
Nando’s and M&C Saatchi Abel are on a mission to put autocorrect in its place as they invite South Africans to #rightmyname.
In their quest to highlight typically South African challenges, Nando’s, together with its advertising agency M&C Saatchi Abel, have launched #rightmyname in continued effort to contribute to the broader dialogue of South Africa. “At Nando’s, we’ve always loved celebrating South Africa’s diversity. So when we noticed that after more than 30 years, spellcheck still highlights... Continue reading→
Agency growth allows investment in fresh talent
Six new hires across creative and account management, sees Boomtown adding to its talent fueling the agencies growth, capacity and creative output. Within the client services, Pelokazi Mtwisha, Anina Pienaar and Zanda Twala join the team as account managers. And Danelle Classeen, Sukesh Moodaley, and Siyabonga Ndlebe bolster the Boomtown design force.“Adding young blood to... Continue reading→
All-in-one SA cycling platform launches
Cycling enthusiasts and service providers will finally be able to connect with one another thanks to the hubtiger (www.hubtiger.co.za) platform and app launching soon. Developed for cyclists who love their bikes, hubtiger enhances their experience by connecting them with data, information, and service providers instantly in a user-friendly manner. “We have a long-term vision for... Continue reading→
Marketers to take digital in-house at unprecedented rate
By Johanna McDowell For marketers, who’ve been very focused on budgets during the past 12 months, their expectations of their agency partners will continue to be high. Agencies are expected to be able to manage the marketers’ smaller or tighter budgets. It is a real worry to marketers that agencies will struggle with this, as... Continue reading→
Q&A with Caxton: Content is Crucial to Local Media Success
In an age inundated with fake news, curating trust with a community is absolutely crucial to the success of local papers. To remain relevant, there’s a huge need for top quality editorial content. We spoke to Irma Green, National Group Editor of Caxton Local Media, about how their papers and digital platforms maintain content that... Continue reading→