Latest Industry News
Abacuz launches new platform where au pairs keep their independence and parents keep their sanity
Abacus is a brand new platform developed to provide au pairs with the opportunity to connect with new families, without losing their independence. The platform uses the latest in technology to allow parents to find reliable and trustworthy au pairs, and track their children, no matter where they are. It is the ultimate... Continue reading→
It’s Squeaky Bum Time for South Africa
Jedd Cokayne, Business Unit Manager for The MediaShop Junk Status. Two words that evoke a generally negative emotional response in every adult South African, but what can brands do to stay ahead? It’s landed, just like that irritating aunt at family gatherings! You’ve tried your best to ignore it in the hope that she wouldn’t... Continue reading→
The digital marketing future is now
Written by Craig Munitz, MD CBR Marketing Solutions That digital marketing is a constantly evolving phenomenon is a given. It’s no longer changing monthly or weekly, but daily. And companies that are waiting for the next wave to break before venturing into these fast-moving waters will be left high and dry. Waiting for something new to... Continue reading→
Food24 on the hunt for South Africa’s hot, new‘Super Chef’.
Food24, Africa’s biggest food website, is searching for a new generation of super talented young chefs in their online culinary competition – NextGen. The competition takes place from March to September and challenges chefs-in-training from culinary schools across the country to submit recipes,accompanied by gorgeous photography or video. Each month has its own theme and... Continue reading→
South African sports fans go mobile
The IAB in partnership with Effective Measure recently polled their web and mobile publisher base to gain an understanding of their users online sports habits, and a total of 5900 users responded. “The poll has highlighted how considerably the consumption of sport has evolved and given how important sport is in South Africa it is... Continue reading→
Questions You’re Afraid to Ask Your Agency, and Why You Shouldn’t Be
Business relationships, like romantic ones, are fragile. They require sacrifice, commitment and a ton of blood, sweat and tears if they are going to be successful. Sure, there are fun parts, too. The tentative courtship (over email), the fluttering of eyelashes (across a boardroom table), the butterflies (when you’re signing that all-important SLA) – it’s... Continue reading→
The difference between success and failure!
Simon Robinson, co-owner,and organiser of Mediatech Africa – the largest media and entertainment technology trade show on the continent – shares strategic exhibition insights from his 17 years in the industry. With a profound understanding of the difference between success and failure in this game, Robinson unpacks what it takes to make an exhibition... Continue reading→
The Role of PR in lead generation
By Ronelle Bester, owner of Red Ribbon Communications With the economy in a state of unprecedented instability, businesses are increasingly looking to see real and measurable results from their marketing efforts. In light of this growing trend, lead generation has become a key focal point for B2B enterprises anxious to understand the actual... Continue reading→
Influencer marketing campaigns have burst through the door
By Nick Sarnadas, Event Director: Madex 2017, Specialised Exhibitions Montgomery Influencers are specialists in their niche and just like a brand chooses them, they choose a brand that reflects their unique personality – one that is most likely already established on social media channels, such as Instagram and YouTube. The high level of... Continue reading→
Taste Never Goes Out Of Style
Weylandts has launched its new advertising campaign for 2017 – Taste Never Goes Out Of Style. The campaign, which runs in print, out-of-home, and on TV is the brainchild of the Weylandts in-house agency created three years ago by Tim Culley, Head of Marketing, and Renier Zandberg, Creative Director. Building on TASTEMAKERS which has run since... Continue reading→