Latest Industry News
Think Again,Think Riverbed
Riverbed has been awarded the Corporate Communications account for McCain, following an intensive four-way pitch against prominent, multinational agencies. The renowned international producer of frozen vegetables is re-strategising its brand positioning, and undergoing a future-fit transition, with Riverbed as a preferred partner. The independent, through-the-line creative agency won the pitch based on its ideas-led approach,... Continue reading→
MOST Awards 2019: Voting is now live!
In what is an extremely important voting week for South Africans, the organisers of MOST are pleased to announce that you can cast your X for the 11th annual MOST Awards, which open today and will stay live until 5 July 2019. Don’t miss your opportunity to contribute to continued excellence and growth in the... Continue reading→
BizBrand Jam experience gives scholars new insight into 4IR careers
Grade 11 and 12 learners seeking inspiration for tertiary studies that will equip them for careers of the future and gain first-hand insights into the Business and Brand programmes at Vega School’s BizBrand Jam. This experiential day of engaging activities will be hosted by Vega (a brand of The Independent Institute of Education – The... Continue reading→
#ROOTS2019 – Building Insights with LEGO
ROOTS, with a random sample size of more than 27 000 respondents, is South Africa’s largest and longest running consumer shopping behaviour survey, and SPARK Media launches ROOTS 2019 in June. This year SPARK Media are excited to partner with LEGO to showcase the ROOTS 2019 launch. “We will be BUILDING insights out of the new,... Continue reading→
AdColony’s Telkom Summer campaign smashes expectations
Utilising a first-to-world technology, AdColony the mobile advertising and marketing platform that delivers innovative in-app mobile video advertising, has delivered an unprecedented 37% engagement rate for Telkom’s Summer campaign smashing the average local industry benchmark of just 3%. AdColony is just one of the innovative media businesses operating under the Nfinity Media banner in South... Continue reading→
Ogilvy’s Pete Case Appointed To Worldwide Creative Council
Chief Creative & Innovation Officer at Ogilvy South Africa, Pete Case, has been promoted to Ogilvy’s 12-member Worldwide Creative Council. The Council was originally initiated by agency founder David Ogilvy to spearhead the company’s quest for great ideas and brilliant creative thinking, for the benefit of clients. As a member of the Council, Case will... Continue reading→
Bona Magazine’s star shines brightly
In an economy and at a time when magazine publishers dread the next Audit Bureau of Circulation (ABC) updates and with comments abound regarding the freefall of the South African magazine category as a whole, Caxton Magazines’ monthly family interest magazine, Bona, clearly bucks the trend and stands out like a beacon of light amongst... Continue reading→
CNN International Commercial appoints Phil Nelson as Chief Operating Officer
CNN International Commercial (CNNIC) has appointed Phil Nelson as Chief Operating Officer (COO) to lead CNN’s operational and international growth initiatives outside of advertising sales. As COO, Nelson will oversee CNNIC’s Business Development and Strategy, Finance, Strategic Planning and International Sales Operations as well as its Content Sales and Licensing. This includes managing and growing... Continue reading→
Nedbank Banks On Riverbed
Nedbank has appointed Riverbed to manage its Consumer PR. This win is testament to the agency’s ability to develop sound brand strategies with compelling creative ideas. Nedbank’s strategy is responding to the rising societal demand for purpose-led work, something that Riverbed has always been committed to as a guiding philosophy. While Riverbed has established itself as a through-the-line creative agency, and although there’s an... Continue reading→
Customer Experience by Design – Connecting the Dots of a simple CX Strategy process
Customer Experience (CX) has long been the buzzword globally, due to being identified as a key opportunity for growth in any business. Research proves that customers no longer primarily base loyalty on price or product, instead they stay loyal to companies because of the experience they have with them. Gartner predicts that this year, more than... Continue reading→