Latest Industry News
Stuff Magazine recognises the best gadget and apps at its annual awards event
Stuff magazine, South Africa’s premier consumer technology magazine, held its annual Gadget and App Awards for 2017 in Hyde Park, Johannesburg on Wednesday evening. The awards were sponsored by social live-streaming service VOOV with portions of the event broadcast live on the platform. The overall winner of the #StuffAwards was the Nintendo Switch, which took... Continue reading→
The Brand Council SA (BCSA) announces new board members for 2018.
It is with great excitement that the BCSA announces new members of their Board and management team, many of whom have a creative background and boast an impressive repertoire of achievements that have moved the marketing and advertising industry forward. Joining the Board are Ebert Grobler (Boomtown), Isayvani Lungoomiah (Grid), Masego Motsogi (Grid), Terri-Leigh Cassel... Continue reading→
How safe is your brand online?
A popular burger chain’s logo appears above an uncomfortable close-up of a naked woman on a porn site, while a food retailer’s banners appeared next to fake news articles on a highly disreputable website. Chances are these brands have no idea that their brand adverts are appearing in such brand damaging environments. Which is why... Continue reading→
Media price fixing matter: Competition Commission and Provantage Proprietary Limited confirm settlement agreement
On the 14th of March 2018 the Competition Commission and Provantage Proprietary Limited appeared before the Competition Tribunal to have a settlement agreement confirmed as an order of the Competition Tribunal. The settlement pertains to the Commission’s investigation into conduct that involves various firms in the media industry and specifically those firms that were members... Continue reading→
Debonairs Pizza sides with working Moms
South Africa’s leading quick service restaurant in the pizza market, Debonairs Pizza, has come down squarely on the side of working moms with its value-for-money deal, a wallet-pleasing On the Double® promotion offering two large pizzas – from a choice of six amazing flavor combinations – for just R129.90. Communicating the deal is a 30-second... Continue reading→
WebAfrica is ‘effing’ up its new campaign
The new campaign says it like it is: Webafrica is effing fast Cape Town, March 2018: You know that feeling when something is so great, it’s amazing? But the word ‘amazing’ doesn’t cut it, and neither do the words ‘wonderful’ or ‘fabulous’ or ‘awesome’. That’s the feeling I’m talking about. When you’re so impressed by... Continue reading→
TLC’s Salon Media gives Antistax a boost
Hair stylists and their customers share a special bond, they tell each other almost everything. Loyalty between stylist and customer is also very strong, so it stands to reason that advertising in this close knit environment offers great returns. “Advertising in salons through our Salon Media business offers advertisers a non-intrusive form of brand recognition... Continue reading→
10th Street Breaks the Mould of Strategy and Production
The agency, founded as 10th Street Media in 2014, has simplified its name, it’s brand and invested in state-of-the art new premises in Parktown North. It is also in the process of appointing three key senior roles –strategic director, creative director and art director – to bolster its marketing communications capabilities, while relaunching its website... Continue reading→
Engen partnership proves the power of support for emerging black entrepreneurs
Unseating his prime competitor to become South Africa’s number one LPG market leader makes Easigas-Reatile Gaz chairman Simphiwe Mehlomakulu extremely proud. But arguably more proud are his partners at Engen, who Mehlomakulu credits with helping position his black-owned and managed company as a key player in southern Africa’s energy sector. Engen calls the former emergent... Continue reading→
Golfing environment a ‘grand slam’ for brands
Johan Scholtz, Head of Golf Ads, explains how brands can achieve a grand slam across reach, recall, targeting and engagement in the golfing environment. As marketers we want to hit a hole in one. But the same way that consumers are becoming more and more distracted by information that is being constantly pushed onto them,... Continue reading→