Latest Industry News
What makes AGENCY SCOPE a success
With the second South African SCOPEN’s AGENCY SCOPE underway, a key element for conducting the most valuable interviews and gleaning information that can change the way agencies and marketers do business is the choosing of the researchers. In order to ensure the highest level of data, Spanish-based independent research company SCOPEN and the Independent Agency... Continue reading→
The more you Read the more you Earn
The Publisher Research Council (PRC) says that insights from the Establishment Survey (ES) show that people who read, generally earn around 50% more their non-reading counterparts, across the entire spectrum of society. #ReadToEarn “Don’t count the people you reach, reach the people who count,” says Peter Langschmidt, consultant to the PRC. According to statistics pulled... Continue reading→
Digital monopolies and the global economies that are benefiting
The South African lexicon and news has been filled with a bunch of new phrases over the past few years. These include “monopolies”, “foreign capital” and “local first” which are all “symptoms” of a consumer market kicking back against what appears to be the product of a global economy. A global economy can be defined... Continue reading→
TBWA Hunt Lascaris brings Nissan’s latest ICC Champions Trophy ad to life
Innovation is what Nissan does, so we should expect nothing less from Nissan drivers, especially the cricket fans among them; a premise imaginatively brought to life with the new ICC Champions Trophy ad from agency TBWA Hunt Lascaris. Nissan are global sponsors of the ICC and its world-famous cricket tournaments, in particular, the Champions Trophy,... Continue reading→
Riverbed’s PR team expansion aligned to agency growth
The month of May saw Riverbed, leading female, black–owned and managed, integrated communications agency, boost its public relations team with the appointments of Sibongile Modiba and Mpho Singo. Joining as Account Director after 13 years of industry experience, Sibongile brings her strength in strategy and reputation management to the agency. She holds a National Diploma in Public Relations... Continue reading→
The Fastest Growing South African Website Does It Again
ZAlebs Record-Setting Growth Continues In May With Over 1,400,000 Site Visits, 3,000,000 Page Views, 6,000,000 Facebook Engagements And 2,000,000 Twitter Impressions Johannesburg, ZAlebs (www.zalebs.com) the leading South Africa lifestyle website with a focus on “Life Love And What’s Hot” in South Africa, is proud to release record-setting numbers for May which continue the surge in... Continue reading→
Konica partners with House of Brave
Konica Minolta South Africa, a wholly owned subsidiary of the Bidvest Group of Companies, recently announced that it would be leveraging off its proven, world-class printing technology to break into the local labeling and packaging industries. To assist the company in this and other innovative value-added solutions, independent agency House of Brave has come on board with... Continue reading→
Five Reputation recovery steps if your name emerges in #Guptaleaks
By Vincent Magwenya CEO of Conversations Media and Communications Prepare yourself By now you would have observed that some of the individuals whose names appear in the leaked emails by members of the Gupta family and their associates, were not necessarily people involved in their business dealings. They may have simply been candidates for public... Continue reading→
Young black, female owned businesses on the fast track to success
The inaugural Seed Academy/WDB AccelerateHer programme, a three-month business accelerator for female entrepreneurs, sponsored by Shell Downstream South Africa concluded by notching up a string of successes for young black female owned businesses. The fully-funded AccelerateHer programme provided 25 black female entrepreneurs with an intensive programme including developmental workshops, high impact business development support and... Continue reading→
Corrine Bennett, General Manager – Client Services and Relationship Management at CBR Marketing Solutions
There’s no such thing as digital marketing, Corrine Bennett, CBR’s Marketing Solutions’ newly appointed GM – Client Services and Relationship Management, told stunned University of Johannesburg marketing students. She was making a point. “When people say we need to focus on digital or grow in digital marketing, they’ve missed the boat. We cannot afford to... Continue reading→