Latest Industry News
Vega Game Jam 2018 puts aspiring young game developers to the test
Students skilled in everything from animation and design to web development at Vega, a brand of The Independent Institute of Education (The IIE), are stocking up on snacks and plenty of coffee in preparation for the annual 48-hour Global Game Jam, taking place on 26-28 January 2018 at Vega’s Jo’burg and Cape Town campuses. Vega... Continue reading→
Toyota South Africa, FCB Africa ‘Renew Vows’
Toyota South Africa and FCB Africa have ‘renewed their vows’ meaning that one of the longest-standing relationships in the local advertising & marketing industry will continue uninterrupted. FCB Africa, then Lindsay Smithers, was awarded Toyota SA’s advertising & marketing business in 1961 and helped launch the first Toyota vehicle in South Africa, the Toyopet Stout,... Continue reading→
M&C Saatchi Abel celebrates an African Christmas with Bakers biscuits
South African consumers are used to watching ads showcasing a snowy Christmas while they swelter in the December heat. That’s why, when Bakers approached the agency to create a campaign to promote the Bakers Choice Assorted range, it opted for a uniquely authentic approach. Christmas is peak selling time for Bakers, and it’s at this... Continue reading→
Mall Ads™ appointed non-GLA partner service provider for SA Corporate Real Estate Fund
Provantage Media Group (PMG) is proud to announce that MallAds™, one of its subsidiaries, has been selected to partner with SA Corporate Real Estate Fund to fulfil the role of non-gross lettable area (non-GLA) service provider. SA Corporate has contracted Broll to manage the property portfolio of the JSE-listed fund, which was the third-best performing... Continue reading→
In times of economic uncertainty, it pays to carefully consider the commitment you’re make with a cellphone contract
Junk status. Downgrades. Inflation. Recession. Fuel price hikes. These are terms South Africans are exposed to on a daily basis. The reality is that there’s a great deal of uncertainty about the economy, which means that consumers need to consider their financial wellbeing. Of course, reducing your debt and other financial commitments is an important... Continue reading→
Takealot.com teams up with M&C Saatchi Abel to spread Christmas cheer
Takealot.com and M&C Saatchi are challenging the South African retail sector with a Christmas campaign that turns the formulaic, Eurocentric festive season advertising we have become accustomed to on its head. The campaign features Sibusiso, the kasi kid who is always ready to help his family – even if that simply means showing them... Continue reading→
Sunlight Washing Powder brings relief for drought-stricken communities in Cape Town this festive season
The City of Cape Town has been battling the worst drought in over 100 years. While government departments have given the city cash boosts of millions of rands and several projects are in the pipeline to find alternative ways to source water, as well as strengthen the infrastructure and water network, the struggle continues.Apart from... Continue reading→
Havas appoints Joint Executive Creative Directors
Havas is proud to announce the appointment of Tumi Sethebe and Fiona O’Connor as joint Executive Creative Directors to lead creative out of the Havas Southern Africa stable. O’Connor and Sethebe will be taking over the reins from Eoin Welsh, who will be leaving the agency group at the end of 2017 to pursue passion projects. Welsh... Continue reading→
What a Township Consumer Wants for Christmas
South African manufacturers are missing out on millions of rands in potential sales because they don’t fully understand township retail market dynamics especially at Christmas, Selpal, owner of South Africa’s biggest online platform for spaza shop owners, says. “For example buying in bulk is a reality during the festive season, as families are on holiday... Continue reading→
25 interns successfully complete FCB graduate programme
FCB Africa’s Graduate Programme, a year-long mentorship and work experience immersion at the group agencies FCB Cape Town, Hellocomputer Cape Town, Hellocomputer Joburg, FCB Joburg and 1886, successfully capped 25 interns during the last weeks of 2017. Of these 25, 19 participated in the Joburg Programme and five in that run from the Cape Town... Continue reading→