Latest Industry News
The MRF Unveils 18th MAPS® Release
The Marketing Research Foundation (MRF) has announced the 18th release of the Marketing All Product Survey (MAPS®), delivering the most comprehensive and up-to-date view of South African consumer behaviour and media trends to date. This latest dataset, covering January to December 2024, marks a major milestone for the country’s media and advertising industry, providing a...Continue reading→
Latest MAPS® data reveals potential turning point for consumers
Join The Marketing Research Foundation’s (MRF) webinar on Thursday, 22nd of May as they announce the upcoming release of the latest Marketing All Product Survey (MAPS®) dataset, encompassing the full calendar year of 2024 (January – December 2024 fieldwork). This highly anticipated release marks a significant milestone for the South African media and advertising industry,...Continue reading→
MRF Unveils Latest MAPS® Data
The Marketing Research Foundation (MRF) has, this week, released its latest Marketing All Product Survey (MAPS®) dataset, covering the period from October 2023 to September 2024. Now into its 5th year, this release marks the 14th consecutive quarterly release covering research from July 2020 to September 2024. The data offers invaluable and trendable insights into...Continue reading→
The BRC announces changes to the board and updates for 2025
The Broadcast Research Council of South Africa (BRC) has announced leadership changes, updates and initiatives that will shape the organisation’s direction in the coming year. The BRC has appointed Antonio Lee, Chief Operating Officer of eMedia Investments, as its new Chairperson. This transition promises to drive innovation and precision in audience research. Lee succeeds Monde...Continue reading→
Top 50 DSTV TV programmes – October 2024
Top 50 South African DSTV TV programmes – October 2024 Top 50 DSTV programmes by AR, Excluding Zero Cost Programmes, Excluding Zero Rated Programmes. Prime Time 17h30 – 22h00. All Individuals Age 4+ DSTV U:23690 S:6905 Day Date From To Station Programme Title Genre AR Viewers Share AR Viewers Share Wed 02/10/2024 1831 1859 MWET...Continue reading→
Top 50 FTA TV programmes – October 2024
Top 50 South African Free to Air TV programmes for October 2024 By AR, excluding Zero Cost Programmes, excluding Zero Rated Programmes. SABC 1/2/3/ETV, All Adults 15+ Prime Time 17h30 – 22h00. Day Date From To Station ProgrammeTitle Genre AR Viewers Share Wed 11/09/2024 2032 2101 S1 Uzalo Dram 13.26 5 128 867 45.3...Continue reading→
The Latest MAPS™ Data: A Comprehensive Look at Consumer Behaviour
The Marketing Research Foundation (MRF) has released its latest Marketing All Product Survey (MAPS™) dataset, covering the period from July 2023 to June 2024. This marks the 13th quarterly release of 12-month rolling data, covering 16 quarters of data collection, since the survey’s inception. The data offers invaluable and trendable insights into South African consumer...Continue reading→
Top 50 DSTV TV programmes – September 2024
Top 50 South African DSTV TV programmes – September 2024 Top 50 DSTV programmes by AR, Excluding Zero Cost Programmes, Excluding Zero Rated Programmes. Prime Time 17h30 – 22h00. All Individuals Age 4+ DSTV U:23690 S:6640 Day Date From To Station ProgrammeTitle Genre AR Viewers Share AR Viewers Share Wed 11/09/2024 1831 1859 MWET Sibongile...Continue reading→
Top 50 FTA TV programmes – September 2024
Top 50 South African Free to Air TV programmes for September 2024 By AR, excluding Zero Cost Programmes, excluding Zero Rated Programmes. SABC 1/2/3/ETV, All Adults 15+ Prime Time 17h30 – 22h00. Day Date From To Station Programme Title Genre AR Viewers Share Wed 11/09/2024 2032 2101 S1 Uzalo Dram 13.26 5 128 867...Continue reading→
The MRF’s latest MAPS™ data set for 13th release
The Marketing Research Foundation’s (MRF) upcoming Marketing All Product Survey (MAPS™) data set, which covers the fieldwork period from July 2023 to June 2024, represents the 13th comprehensive 12-month dataset since the survey’s inception. Join the MRF and Plus94 Research on Wednesday, 6 November at 9am, as they present the latest MAPS consumer and media...Continue reading→