Latest Industry News
Meet Tinqoh – Lebogang Rasethaba’s new superhero for Brothers For Life
Conceptualised by Joe Public, the ad introduces Tinqoh, a hero born and bred in the lush hills of ‘Indaweni.’ Fire, water and gravity are no match for this local superman who always answers the call of his community, until the day he’s faced with a completely different kind of challenge. Brothers for Life promotes positive... Continue reading→
Tribeca PR provides content support for Batsumi Travel
Batsumi Travel, a Pretoria-based travel agency providing corporate and leisure travel management services, has appointed Tribeca Public Relations (Tribeca) to develop a monthly digital newsletter as part of its stakeholder communications strategy. Tribeca’s services include content development, design and distribution of a monthly email newsletter, as well as support in growing Batsumi’s client database. “Tribeca’s... Continue reading→
Why I studied a business degree at a ‘creative school’
The future of business is by no means a straight line, with companies now expanding their recruitment criteria to include candidates with creative backgrounds and skill sets. As a result, young people entering the job market are beginning to take a more comprehensive, unconventional approach to their studies to become ‘all-rounders’ in their chosen field.... Continue reading→
10th Street Media appoints Tribeca Public Relations
10th Street Media has appointed Tribeca Public Relations (Tribeca) as its public relations partner to position the company as a leading creative production agency in South Africa. 10th Street Media is a strategic content production agency that specialises in the conceptualisation and creative execution of content, and offers strategic guidance, concept generation, creative implementation, design,... Continue reading→
Rugby goes rural with Land Rover
Land Rover’s Hope Crosses Any Terrain headed to Belvue Primary School in Belhar, Western Cape, for a very special rugby activation. The Land Rover Brand Ambassadors from DHL Western Province brought joy and inspiration to the 1 100 learners. Amid roars and squeals of delight, Eben Etzebeth, Siya Kolisi, Pieter-Steph du Toit, Steven Kitshoff, Scarra... Continue reading→
McCain South Africa unveils new kitchen at Kwa-Thema Primary School
McCain South Africa recently donated R220 000 towards building a brand-new kitchen and storeroom at the Kwa-Thema Primary School in Springs. McCain South Africa wanted to help the school to continue doing the work that they are doing by helping to feed over 1185 children each day. Kwa- Thema Primary School was established in 1953... Continue reading→
Beautiful Smiles all round for 13 Gauteng children
With the festive spirit beginning to make its presence felt, 13 deserving children will receive the gift of a lifetime this November – a chance to look a little more like their friends and enjoy a more comfortable life. A series of surgical operations will be undertaken as part of the Chris Hani Baragwanath Academic... Continue reading→
Ignore The Differences At Your Peril: Millennials Versus Afrilennials
Marketers who ignore the differences between Millennials and Afrilennials are taking a great risk with their brands and communication strategies, but those who appreciate the subtle nuances between the two ‘generations’ and use this understanding to finetune their brands’ relationship with consumers should experience growth in terms of sales and brand value. This is the... Continue reading→
2017: SME employment pressure rising
NSBC releases findings of the 2017 National Small Business Survey According to the National Development plan, the SME community is expected to provide 90% of new employment opportunities by 2030. This makes SMEs the driving force behind South Africa’s economy, placing even greater pressure and expectation on a sector that already lacks support and funding.... Continue reading→
How Ads24’s passion for soccer can translate into revenue for advertisers
Coupled with Soccer Laduma, the recent inclusion of Kick Off magazine into the Ads 24 stable has created a bigger ecosystem for advertisers, media buyers and marketers to reach South Africa’s soccer-crazy mass market. “The combination of Soccer Laduma and Kick Off allows advertisers access to a way, way bigger audience,” says Peter du Toit,... Continue reading→