Latest Industry News
Finding the future focus together
“Secure the bag”, “You see the drip, though?”, “No Flex Zone”. Are these phrases truly reflective of how young people view money? Do they provide candid insights into their financial behaviour or is it just a narrative attached to them by pop culture and society? How do young people really feel about money? Unpacking this... Continue reading→
It’s Time to Go Live!
A Game-Changing Opportunity for Brands and Businesses As the world intertwines with the digital through rapid integration with continually evolving technology, new commerce trends are emerging faster than ever, disrupting traditional commerce and ultimately changing the way that consumers shop. An example of these rapidly-developing trends is the rising adoption of live shopping, which... Continue reading→
Agency partnership of the future: unlock unofficial collaboration to create value
By Ima Peter, Business Unit Director and Head of Corporate at Razor PR The trend of ‘unofficial collaboration’ not only connects brands with people, with authenticity, but has opened up new revenue streams (and risks) for businesses that make this connection with popular culture. Here’s why you need to take note of this evolving trend. ... Continue reading→
Boomtown creates national activation for Woodlands Dairy’s new First Choice® Harvest Oat Drink
Woodlands Dairy – owner of the FIRST CHOICE® range of cheeses, butter, cream, amasi, custard, flavoured milk, extended shelf life (ESL) fresh milk, UHT milk, milk powder, dairy desserts, dessert toppings, yoghurt, olive oil, balsamic vinegar, honey, dips and ice cream – tasked Boomtown to create a national activation campaign for its innovative new product,...
Architects – creators of the future
Many people think of architecture as work that happens on paper (or in a computer program), but the thought process starts well before pen gets put to paper (or designs get created onscreen), says Landseer Collen, principal, director and founder of BPAS Architects. “If architects only operated in a paper world, we would never get... Continue reading→
Outdoor Network Launches Its first rotating digital billboard in East London
Outdoor Network, part of the Provantage family of companies and a leader in the digital and static billboard advertising market, has installed their 19th digital rotator in Beacon Bay, Eastern Cape. The 3×6 rotator is the first of its kind in the region, and stands tall over Old Transkei Road, between Putney Avenue and Beaconhurst... Continue reading→
Leading Passion Marketing Agency, Levergy Appoints New Managing Director
Levergy, an M&C Saatchi Sport & Entertainment group company and part of the M&C Saatchi Group South Africa has appointed Melissa Daniels as its new Managing Director. The appointment comes as a part of Levergy’s continued growth and position as one of the top-performing agencies in the global M&C Saatchi Sport & Entertainment network. Daniels... Continue reading→
Noordvaal School Rugby Secures Major Sponsorship Deal with SDC Group to Boost Prestigious Tournament
Noordvaal School Rugby is proud to announce that a three-year sponsorship deal has been secured with The SDC Group. The Noordvaal Rugby competition has a proud history as one of the oldest, biggest and most prestigious school rugby competitions in South Africa. The tournament dates back to 1920 and now features over 200 schools... Continue reading→
Courvoisier’s “Welcome to our Maison’ Campaign Celebrates Iconic Influencers
Social media influencers, creators and celebrities alike are consistently and increasingly being placed at the centre of brand advertising campaigns, vying for the attention of consumers and enticing them to purchase. This is a global phenomenon and in South Africa it is no different, with brands joining the strategic use of influencers, those personalities that... Continue reading→
Brands need to prioritise long-term influencer partnerships
By Nicola Tarr, managing partner at Tribeca Public Relations Influencer marketing has become an essential part of many brands’ marketing strategies. While it can be an effective way to reach new audiences and drive sales, many brands make the mistake of using influencers as a short-term advertising channel instead of building long-term, always-on relationships with... Continue reading→