Latest Industry News
Simplicity to the power of three
By Glen Meier, Strategic Director, Boomtown A lot has changed since Henry Ford said: ‘you can have any colour as long as its black.’ Today consumers are spoilt for choice. The question is: is the increasing number of options stimulating purchase, or causing purchase-paralysis? Product choice, marketing messages and media competing for our attention inundate... Continue reading→
Jupiter Cape Town appointed by international gym, Sweat!
The Jupiter Drawing Room Cape Town has been appointed by the British gym, Sweat! to develop its active lifestyle offering for Debenham stores in the UK. Three stores initially will feature Sweat! gyms instore from early 2018, giving customers more reasons to visit the stores and attract a younger female base. The long term relationship... Continue reading→
The Bridgestone Group appoints Artifact Advertising
The Bridgestone Group, the world’s largest manufacturer of tyre and rubber products, has appointed Artifact Advertising as its SA communications partner. Artifact’s Brynn Lurie says: “We have worked with a division of Bridgestone – Supa Quick – for several years and know that this is an innovative, exciting brand that we can entrench in SA... Continue reading→
Transit Ads™ implements OOH campaign for SPAR Money Transfers
To promote its Instant Money transfer service offering to a wide-ranging target audience, SPAR has implemented an out of home campaign with Transit Ads™. Says John Goncalves of Transit Ads™, “SPAR has partnered with Transit Ads™ on a variety of marketing projects in the past, and now they’ve partnered with us to ensure that millions... Continue reading→
Mirror, mirror on the wall who is the most successful of them all?
Building a business is not much of a fairytale, but it can be one of the best journeys ever. While it is often stressful, small businesses are often crafted with a personal passion and more often than not, these same businesses support the livelihood of a family, making its success vital. In its recent National... Continue reading→
Wunderman SSA appoints Kagiso Musi
Wunderman Sub-Saharan Africa (SSA) welcomes Kagiso Musi as the digital agency’s chief client officer (CCO) and managing director (MD) of Fluid, the WPP agency established to service the Telkom account. An astute marketing and communications executive with over 16 years of operational and management experience in various influential leadership roles, Musi boasts a remarkable business... Continue reading→
Cannes Lions announces revamped 2018 Festival
Cannes Lions has today launched the 2018 Festival of Creativity, with important changes to the delegate experience and awards structure. A streamlined 65th edition of the Festival which will run for five days More than 650 delegate passes given away free as part of new Young Lions initiative New opportunities to celebrate the work throughout... Continue reading→
News24 puts ANC TG Zweli Mkhize in the hot seat
News24 Frontline will be in conversation with ANC Presidential hopeful and Treasurer-General, Dr Zweli Mkhize. Dr Mkhize will be interviewed live, via real-time video stream, by News24 editor Adriaan Basson and News24 politics editor Mahlatse Mahlase. The race to follow President Jacob Zuma as leader of the ruling party is heating up and South Africans are following the... Continue reading→
Krispy Kreme South Africa takes home Impact award
The highly anticipated Krispy Kreme Global Partner Summit was held this year in Orlando, Florida from the 28th of August to the 31st of August. Each year Krispy Kreme franchisees from all over the globe are invited to attend the global conference. The conference highlights the success of franchises worldwide and gives franchisees a taste... Continue reading→
Promise top 5 in SA for client satisfaction
Promise has been voted by clients as a foremost agency in South Africa for client satisfaction. Promise is also the only agency to maintain its position in the top 5 after the debut SCOPEN Agency Scope survey. The extensive findings of the latest SCOPEN Agency Scope Review have also revealed numerous first positions for the... Continue reading→