Latest Industry News
Authentically branded
Who am I, what makes me unique? What makes them so special? What makes me happy? I just want to be happy…? These were some of the questions I faced daily while growing up, as I’m sure many of you did too. It’s that internal struggle of wanting to be who you are... Continue reading→
Twizza partners with Boomtown
Boomtown has begun work on a number of projects for Queenstown-based Twizza, a beverage manufacturer specialising in high-quality carbonated soft drinks for the South African market. Both based in the Eastern Cape, and with a presence across South Africa, Boomtown has carried out extensive in-field research for the popular soft drink, and from... Continue reading→
AMASA invites all industry moguls to this year’s AMASA year-end celebration
Business was tricky, budgets were lean, but the year’s almost over, it’s time to be seen, come as you are, dress up in Taboo, let loose for tonight, have a drink…or a few! AMASA invites you to a night of letting loose, unwinding, and enjoying yourself – because you deserve it! Taboo Club, Sandton in... Continue reading→
Spotong Magazine launches the ‘Gentleman in Business’ event
Spotong is South Africa’s number one township trade magazine and continually strives to empower, educate and inform traders across the country. With this in mind, the magazine will be launching the ‘Gentlemen in Business’ event, hot on the heels of their highly successful ‘Women in Business’ celebration that occurred in August, as it does annually.... Continue reading→
Full-time direct selling attracting more males
Traditionally more women than men were attracted to direct selling to supplement or earn an income, but more South African men are now exploring direct selling opportunities. According to the Direct Selling Association of South Africa’s latest figures the number of active male sellers has increased by 51% in 2016. The research shows that of... Continue reading→
Three bikers, one brilliant website – The Bike Show goes digital
A project that got our digital big shots all revved up and ready to show what we can do. When we were approached by Donovan Fourie to build a new site for The Bike Show, our digital AD and head of digital, who are both avid bikers, were over the moon. “The Bike Show travels... Continue reading→
AccelerateHer calls on Ekurhuleni-based, black women entrepreneurs
Applications now open for SA’s most impactful fully-funded business accelerator Seed Academy in partnership with WDB is calling on young, black female-owned businesses to fast track their success through AccelerateHer – a three-month business accelerator sponsored by Shell Downstream South Africa. AccelerateHer provides women entrepreneurs with an intensive programme including developmental workshops, high impact business development... Continue reading→
YourData.Network gets the most out of your consumer or B2B database
YourData.Network is a powerful tool that helps companies to use their existing customer database and match it with other audiences across Africa to reach the right people with the right marketing message at the right time – no matter what device they are using or time of day they are online. First-party data is collected... Continue reading→
Preparing students for the complex world of ‘adulting’
Ask almost any young graduate about the experience of taking their first big steps into the real world after completing their studies, and they will probably tell you that they were “never ready”. Along with paying rent and learning how to do a tax return, starting a new career can be challenging, and entering the... Continue reading→
ProActive™ Campaign drives positive engagement for Halls
Being in the right place at the right time forms the cornerstone for the kind of experiential marketing strategy that ensures campaign success. This was an integral part of a campaign recently implemented by ProActive™ for Halls. Strategized by Saatchi and Saatchi, the creative concept pushed the brand message “Own the Moment”, with a focus... Continue reading→