Latest Industry News
Which is one of Mzansi’s Favourite Radio Stations?
Jacaranda FM shares the Broadcast Research Council of South Africa’s (BRC) latest Radio Audience Measurement (RAMS) survey results Jacaranda FM has an audience of over 1.4 million listeners every week SA Radio Awards Commercial Station of the Year, best Breakfast, Drive, and Weekend shows Authentic media partner offering resonance with a 1 558 000-strong digital... Continue reading→
BRC RAMS AMPLIFY™ data is available!
The much-anticipated BRC RAMS AMPLIFY™ data and radio currency is here! After the release and presentation this coming Friday 29 October 2021, The Broadcast Research Council (BRC) of South Africa’s new RAMS (Radio Audience Measurement Survey) AMPLIFY™ data will be available to the industry. “We are pleased to announce that the data, which the media... Continue reading→
The impact of the rise of the metaverse on brands
Facebook founder Mark Zuckerberg recently said that Facebook’s future lies in the virtual metaverse. “In the coming years, I expect people will transition from seeing us primarily as a social media company to seeing us as a metaverse company. In many ways the metaverse is the ultimate expression of social technology,” he said. The concept... Continue reading→
TCL Electronics enters the South African market
It’s official, electronics manufacturer TCL, the global second bestselling LCD TV brand of 2019 and 2020 as per OMDIA data, is entering the South African market as of 3 November 2021. It promises affordable quality and smarter than smart televisions for all South Africans. TCL’s launch into South Africa speaks volumes of the company’s confidence... Continue reading→
South African awarded one of only two scholarships for BAME/BIPOC students studying for prestigious wine qualification
A South African has been named as one of the recipients of only two scholarships for BAME/BIPOC students studying for the most prestigious wine qualifications worldwide. Dr Erna Blancquaert (nee Witbooi) is a lecturer and researcher in viticulture at the Department of Viticulture and Oenology and the South African Grape and Wine Research Institute at... Continue reading→
Winners of 2021 Effie Awards South Africa Announced
The most effective marketing communications campaigns of the past year were announced on the 14th October 2021 at the first Effie Awards South Africa Gala event held at The Galleria conference and event venue in Sandton. Leading, Inspiring & Championing the Practice and Practitioners of Marketing Effectiveness Globally, The Effie Awards are known by advertisers... Continue reading→
All the data, all in one place!
That’s the theme from the Marketing Research Foundation (MRF) who will be presenting the first full-year data of the Marketing All Product Survey (MAPSTM) on 20 October 2021 to the media and advertising industry. “Our MAPS survey certainly has all the rich data that every marketer requires and it is all available in one easily... Continue reading→
Tickets on sale for first ever Effie Awards South Africa Gala and Summit
The Association for Communication and Advertising (ACA) and Effie Awards South Africa have announced that ticket sales have opened for the first Effie Awards South Africa Gala and Summit. The inaugural Effie Awards Gala will be held as a combined virtual and physical event on Thursday 14th October at The Galleria in Sandton. The Gala... Continue reading→
Raise your hand if you like video games!
Isabel Smit Implementation Planner at The MediaShop looks at the evolution of the now multibillion dollar video gaming industry. I’ve recently watched a video on the evolution of gaming consoles. I couldn’t suppress the feeling of nostalgia, thinking back to the time my brothers and I got our first console. It was mostly intended for... Continue reading→
Business efficacy still possible through turmoil
The conversation around keeping a business relevant, efficient and purposeful while still being agile in our current pandemic climate is one that circulates the Zoom screens more and more as we navigate the last quarter of 2021. Managing Director of The MediaShop Johannesburg, Dashni Vilakazi looks at which strategies are still relevant in the corporate... Continue reading→