Latest Industry News
Stop Hate for Profit?
By: Moti Grauman, Digital Media Strategist at The MediaShop Moti Grauman from The MediaShop says advertisers that have halted their spend on Facebook to ‘Stop Hate for Profit’ is ambiguous. While the intent is clear, i.e. corporates need to stop supporting an organisation that is alleged to allow hateful content on their site for the... Continue reading→
HaveYouHeard scores for the #ToyotaEsportsChallenge
73 886 865; 20 000; 182; 11; 4 – these are the numbers behind the success of the inaugural #ToyotaEsportsChallenge, An activation conceptualised and implemented by the vehicle manufacturer’s newly appointed activation and sponsorship agency, Brand Inc, #ToyotaEsportsChallenge sought to fill the void created by the postponement of the Premier Soccer League (PSL). It kicked off on... Continue reading→
RECMA identifies one South African agency in latest release
Being recognised as the best media agency in your country is a fantastic achievement. Being recognised as a top contender on a global scale is even better. Being the only South African media agency on that global list is the best! Global research company RECMA, which evaluates the performance of media agencies around the world,... Continue reading→
Old Mutual Creates Impact In Ghana With Huge Building Wrap In Accra
Financial services giant Old Mutual is driving awareness of its brand in Ghana with a massive building wrap on a strategic Global Out of Home Media site in the heart of the capital city of Accra. In this way it has opted for size, scale, impact and a location that sees large numbers of commuter... Continue reading→
Denny adds goodness this winter #addgoodness #wintercomforts
Proudly South African mushroom brand Denny is bringing the ultimate comfort and warmth for winter. Aligned with the brand’s efforts to #addgoodness across a variety of environments, the #wintercomforts campaign is adding goodness through a range of activities. Since the beginning of lockdown, Denny has donated many tonnes of mushrooms to shelters and old age... Continue reading→
Good Things Guy launches Good Things Live
South Africa’s Good Things Guy, Brent Lindeque, has expanded his online platform to include Good Things Live, a live streamed show hosted on the Skyroomlive.com platform that has already amassed over 76 000 views over just five episodes. Featuring guests the likes of The Kiffness, Riaan Manser and Mike Sharman, Good Things Live profiles South Africans... Continue reading→
Made in… purpose
Arisha Saroop, Managing Director of The MediaShop Durban Kantar’s Covid Barometer research shows that South Africans want brands to be purpose-led and practical, using their resources to help and inform during the global pandemic we find ourselves in. Arisha Saroop, Managing Director of The MediaShop Durban shares a few examples of global and South African... Continue reading→
The Nahana Foundation supports children
35 tons of food, essential household items, sanitisers and masks – equivalent to 1 800 care parcels – were delivered to more than 3 800 orphaned and vulnerable children and their caregivers in Ga-Dikgale to coincide with #MandelaDay2020. Spearheading the distribution was the Nahana Foundation and Aluwani, which itself supports the community throughout the year. Critically, it... Continue reading→
The Advertising Benevolent Fund needs your help
Who is the Advertising Benevolent Fund (ABF) you may ask? The ABF has grown out of the need to grant short term financial assistance to those associated with the business of advertising who find themselves in extreme difficulties through illness, accident, loss of support of the breadwinner, and unemployment. Well, you may think, there are... Continue reading→
The MediaShop and Nedbank deliver next level media thinking
In a recent campaign, The MediaShop and client Nedbank displayed just how great minds think differently, while delivering some next level media planning for a South African TV first. DSTV viewers were quite surprised when they experienced a completely new form of advertising while pausing their favourite series on DStv’s Catch Up service. In a... Continue reading→