Latest Industry News
Should Brands Compete Online?
If you ask anyone in their 30s/40s about what they think is the best example of Brand competition, the first thing they will mention is the feud between BMW and Mercedes Benz i.e. “It beats the Benz.” Though timeless and entertaining, that advert is over 20 years old. The advertising world has changed dramatically since... Continue reading→
Free waterless car wash campaign by Engen simulates F1 pit stop to launch new fuel
Simulating the speed and enhanced performance of a real Formula One pit experience, 700 Engen motorists were treated to a free waterless car wash by a pit crew who demonstrated Engen’s improved performance and economy as part of the launch of their new advanced energy formula, Engen Primax Unleaded. “A traditional car wash, wastes on... Continue reading→
Wonderful Winter! The Winter edition of South African Wedding Inspirations on sale now
If you’re one of those brave and innovative brides who are embracing a winter wedding, you need to grab a copy of the Winter issue of South African Wedding Inspirations, on sale from 12 June at retailers nationwide. In this issue, we look at this chilly but sensational season’s most exciting trends and show you... Continue reading→
Peri Friedman, Senior Designer at marketing company CBR Marketing
When Peri Friedman, Senior Designer at leading digital marketing company CBR Marketing, first encountered website design in his first job, he had never even opened an email – but he was soon captivated by the flexibility and challenges that the medium offered. That was about 20 years ago and Peri, equipped with a diploma in... Continue reading→
Giving a digital marketing company running shoes
Tamsyn Friedman has embraced the mantle of Group Marketing Manager for dynamic digital marketing specialist, CBR Marketing, having been part of the company’s strong organic growth for close on five years – and recognised the need for the marketing company to market itself. “It was a case of shoemaker’s children going barefoot,” explains Tamsyn. “We... Continue reading→
New Wits Journalism and Media Innovation Hub Open for Applications Now
Applications open today for a new six-month innovation support programme for existing or new South African journalism and media teams. The Journalism and Media Accelerator (JAMLAB) will be home to innovators who want to develop new forms of journalism and also reach new, younger, audiences. JAMLAB will provide participating teams with the tools, facilities, contacts... Continue reading→
Dabs, boots, and beds win on social media
Boosting the awareness of the joy and satisfaction that a good bed offers, together with a sense of fun and consumer engagement, were the hallmarks of digital specialists CBR Marketing Solutions’ winning social media campaigns for Dial-a-Bed over the past year. Three primary campaigns brought in excellent results for the bed retailer, increasing Likes on... Continue reading→
Gender bias on Instagram
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at user-generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what... Continue reading→
Driverless Cars: The Death Knell for Roadside Billboards?
Craig Wallis, Business Unit Director at The MediaShop I was recently provided with an interesting report by the US law firm, Venable LLP, entitled “The Future of OOH in a Self-Driving America“. Being in the OOH industry, I thought it would make for an interesting read, and it has! I’ve taken the liberty... Continue reading→
The Afropolitan 50th Edition – Then and Now Celebration
The Afropolitan, a magazine that celebrates the rise of a new cosmopolitan African style and sensibility embodying ‘the signature of African sophistication’ is celebrating their 50th edition. The Afropolitan magazine is a publication that celebrates the identity and growth of the modern, business-savvy and global-thinking Afropolitan. Over the past 49 editions,the magazine has produced powerful... Continue reading→