Latest Industry News
New campaign from FCB for Amarula Trust – ‘Don’t Let Them Disappear’
A new campaign from FCB Cape Town for the Amarula Trust aims to decrease demand for elephant ivory through education. Called, ‘Don’t Let Them Disappear’, the campaign aims to spread the message that every ivory product bought and sold on the black market means another elephant lost to poaching. The campaign is led... Continue reading→
Kyle Lewis takes home nine Loeries
Arcade Content’s Kyle Lewis took home nine Loerie Awards on the weekend: Gold, four Silvers, three Bronzes and a Craft. Going into the awards, Kyle and Egg Films’ Sunu each had 15 finalists, more than any other South African directors. Kyle directed Mr Madumane, the Cassper Nyovest music video that formed part of King James’ Conspicuous Savers campaign... Continue reading→
Sunu the most awarded director at #Loeries2017
Egg Films’ Sunu was the most awarded director at The Loerie Awards; his Absolut One Source campaign with Native VML and Khuli Chana took home 11 awards from 15 nominations: two Golds, three Silvers, two Bronzes and four Craft Certificates, including one for Direction. Original Is Never Finished, Egg’s adidas Originals campaign with Johannes Leonardo and RSA... Continue reading→
Phonefinder.co.za boosts targeting with DMP implementation
Local online cellular contract comparison engine, Phonefinder.co.za has boosted its ad targeting capabilities with the implementation of a Data Management Platform (DMP). Lance Krom, founder and managing director at Phonefinder, explains that a DMP is a centralised platform that aggregates cross-channel audience data. The system analyses this data and generates audience segments, or packets based... Continue reading→
Nielsen announces Africa’s first Digital Audience metric
The entrenchment of Nielsen’s Digital Ad Ratings (DAR) in the South African media market, heralds a new era of audience-based advertising metrics where advertisers now know who, as opposed to just what, consumers engage with digital advertising across screens and publishers. DAR is powered by aggregated, anonymous information from the world’s largest third party, demographic... Continue reading→
Jury Presidents Announced for Eurobest 2017
South Africa, the European Festival of Creativity produced by Cannes Lions has announced its Jury Presidents for the 2017 Festival. Jose Papa, Managing Director of Cannes Lions commented, “Every year the eurobest juries feature an exciting mix of fantastic regional talent and global creative leaders. European creativity leads the way in so many areas and... Continue reading→
IAS appoints Hlamazi Mabunda as Project Manager and Consultant
The Independent Agency Search & Selection Company (IAS) is pleased to announce the appointment of Hlamazi Mabunda as its project manager and consultant. Hlamazi graduated from the AAA School of Advertising with a Diploma in Integrated marketing communications and a specialization in business management more than six years ago. Her first job as an intern... Continue reading→
Year-end events – should you bother?
It’s that time of year, just past the half past mark, where the inevitable question arises at the boardroom table: “What are we going to do for our year end event this year?” Blank stares and exasperated sighs follow, rooted in a belief that it doesn’t really matter what we do, it’ll be the same outcome... Continue reading→
FCB Africa Appoints Group Chief Account Leadership Officer
FCB Africa has appointed Romaine Mackenzie to a new portfolio within the FCB Africa group of agencies. As Group Chief Account Leadership Officer, Mackenzie will be responsible for working closely with all group companies to entrench the goals and ambition for account leadership across FCB Africa’s business. Mackenzie joined FCB 15 years ago and is... Continue reading→
Research Fusion soon to be a reality in South Africa
The ‘Holy Grail’ of media research will soon become reality in the form of Fusion, offering multiple hub and donor studies. The Publisher Research Council (PRC) and Nielsen recently held an industry workshop to discuss exactly how Fusion works and all its possible survey options. The days of one dimensional AMPS numbers are long gone... Continue reading→