Latest Industry News
Ninety percent of what executives think comes from the media
Prof Nick Binedell gave the audience a lot to chew on at Ads24’s morning of “Food for Thought”. This thought leadership event at The Venue-Greenpark, Sandton on 25 May, doubled as a networking opportunity for senior media industry professionals. Binedell looked at socio-economic and political forces shaping business. As the founding dean of the Gordon... Continue reading→
APEX 2017 Masterclass and Gala Awards Ceremony Events move to Sandton Convention Centre.
The Association for Communication and Advertising (ACA) today announced that the 2017 APEX awards events will be hosted in The Pavillion at The Sandton Convention Centre and not at The Galleria as originally communicated. The Masterclass and Awards Ceremony events will go ahead as scheduled on the 06th July 2017. All tickets will be issued... Continue reading→
Santam What I’d Rather Do Than Claim
Santam, South Africa’s leading general insurer today launched its new “What I’d Rather Do” brand campaign. Conceptualised by King James Group, the campaign takes a novel and light-hearted approach to dealing with a real subject by showing what people “would rather do” than claim from their insurer – from running blindfolded through a forest to... Continue reading→
Tickets for MOST now on sale
The MOST Awards is an annual highlight for the media industry. Not only is it a fantastic networking opportunity with everyone who’s anyone in the media industry attending, but it’s a celebration of the sector’s best-of-the-best in terms of service delivery, knowledge and innovation. The 9th annual MOST Awards ceremony is being held on 14... Continue reading→
Insights into wealthy South African’s reading habits
As part of The Publisher Research Council’s (PRC) ongoing research into reading behaviour, the habits of those with the greatest amount of disposable income have been analysed, revealing a lucrative and engaged advertising target market. “The PRC, as a JIC (Joint Industry Council), assists marketers and media planners when it comes to day to day... Continue reading→
FCB Cape Town pats Mother City agencies on the back for Cannes performance
FCB Cape Town, one of the most respected agencies in the Mother City, has praised its contemporaries in the coastal town for their impressive performance at the Cannes Lions International Festival of Creativity. Cape Town agencies brought home 12 of the 27 Lions handed to South African agencies during the week-long awards festival; the other... Continue reading→
The new Bobtail dog food ad directed and shot by Egg Films’ Jason Fialkov for Mortimer Harvey
South African dog lovers and outdoor enthusiasts have taken to social media en masse to share their love for Journey, the new Bobtail dog food ad directed and shot by Egg Films’ Jason Fialkov for Mortimer Harvey. Filmed along South Africa’s ridiculously beautiful Wild Coast, it’s the story of a man’s journey to find himself –... Continue reading→
Inspiring new ad for Vodacom NXT LVL
Egg Films’ Dan Mace directed This Is Your Time, Ogilvy’s inspiring new ad for Vodacom NXT LVL. The spot subverts the way we immediately box people, suggesting that instead of seeing a poor girl living in a shack, we should see someone with dreams and hustle and a 20-year plan, a whole universe of knowledge... Continue reading→
Social CRM works harder for retailers
Bradley Elliott, director at digital agency Platinum Seed discusses how retailers can use new information sources such as social media to create more meaningful engagements. Unless they can run smart, modern Customer Relationship Management (CRM) strategies, traditional and online retailers will struggle to grow their customer base. New approaches are set to disrupt how marketers... Continue reading→
M&C Saatchi Abel Cape Town shows how high fees are eating retirement savings
It is no secret that most South Africans are deeply in debt, struggling with the escalating cost of living and battling to save enough for a comfortable retirement. Yet many families continue to put as much as they can into their retirement savings vehicles in good faith that their money is being invested wisely. The... Continue reading→