The new Bobtail dog food ad directed and shot by Egg Films’ Jason Fialkov for Mortimer Harvey

South African dog lovers and outdoor enthusiasts have taken to social media en masse to share their love for Journey, the new Bobtail dog food ad directed and shot by Egg Films’ Jason Fialkov for Mortimer Harvey.

Filmed along South Africa’s ridiculously beautiful Wild Coast, it’s the story of a man’s journey to find himself – with his Staffie.

In its first week online, the ad racked up over 300k views and more than 2000 shares on Facebook alone, where fans hailed it as ‘the best ad ever,’ admitted it ‘brought tears to my eyes’ and compared it to Jock of the Bushveld. 2OceansVibe called it “a wonderful, heart-warming advert,” adding, “It’s awfully sad it’s only 45 seconds,” while Channel24 said the ad “tugs at the heartstrings and makes us feel all warm and fuzzy inside. No, we’re not crying. It’s just raining on our face.”

“It feels like a lifetime ago we were hiking 20kms carrying gear, shoulder deep in water, chomping down on strawberry whirls and Camilla’s delicious evening meals,” laughs Jason. He thanks everyone who made the job such a success, especially lead actor Chris Fisher; Mortimer Harvey’s Christopher Potter and Karolin Steenkamp; RCL Foods’ Aamina Shaik and Geran Moodliar; and Benson the Staffie, who Jason says deserves “a gigantic shout out and head rub.”

What Facebook is saying:

“Yes!! Best ad ever!!!” Denise Harley 
“Best advert in years.” Karen Bowden Howard
“Best ad I have seen in a long time.” Rentia Wright
“Best ad this year.” Tommy Rutkowski 
“You have to watch this ad. It’s my new favorite.”  Charis Savannah Botha
“Wow wow wow!!!! What an incredible advert... meaningful, emotional and spiritual!!!! Well done Bobtail!” Dana Berlin Mills
“At last!!! An ad that I enjoy watching. Beautiful.” Cecile Lloyd
“Too, too beautiful. Definitely the best ad.” Mel Fraser
“Love that advert. Brought tears to my eyes, because only a dog could be a best friend like that.” Roslyn Clarke 


About Egg Films

The most internationally awarded South African production company in 2017, Egg Films represents directors Brent Harris, Dan Mace, Dani Hynes, Jason Fialkov, Lebogang Rasethaba, Slim, Sunu, and Zwelethu Radebe. We do TV ads, music videos, short films and other things too. For more information, visit

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