Egg Films’ Zwelethu Radebe, in collaboration with the team at Ogilvy Johannesburg, delivers an inspirational piece of storytelling for Lunch Bar’s ‘Behind Every Legend’ commercial. The spot pays homage to a South African legend, Khuli Chana, and those who helped him reach the top. A moving reminder that even the very best are nothing without […]
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Egg Films announces new partners, Lebogang Rasethaba and Zwelethu Radebe
Egg Films has boosted its leadership firepower with director Zwelethu Radebe and director and Arcade co-owner Lebogang Rasethaba joining long-standing colleague, executive producer Colin Howard, as the ‘nest’s’ main shareholders and partners. The move comes after director Sunu stepped down as partner to focus on his longform. Founded over 21 years ago, Egg Films is […]
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Lebogang Rasethaba, Foxp2 & Jägermeister celebrate individuals who disrupt by taking a shot
Egg Films’ Lebogang Rasethaba directs savants of the social scene, mould breakers, paradigm shakers, rockers, rappers and revolutionaries in Jägermeister’s ‘Be the Meister’. The campaign sets out to celebrate individuals who disrupt by irreverently taking a shot at mastering their craft with passion and truth. The spot explores the space where sub culture and pop […]
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Superbalist challenges the norm in ‘Impress Yourself’ campaign from M&C Saatchi Abel & Egg Films’ Lebogang Rasethaba
Egg Films’ Lebogang Rasethaba joined forces with M&C Saatchi Abel on the latest campaign for South Africa’s leading online fashion destination, Superbalist. The result is a fresh reimagining of fashion advertising underpinned with the powerful message that style is an attitude that starts within. The creative team at M&C Saatchi Abel tasked Rasethaba to direct […]
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Toya Delazy & Kyle Lewis’s latest collaboration brings high art and afrorave grit to life
Along with the team from VMLY&R Johannesburg, Egg Films director, Kyle Lewis, has created a new fashion film that puts fashion and art in a new sphere. Deeply rooted in creativity and self-expression, the 90” film celebrates what every South African feels for the country, and how the country in turn inspires them and makes […]
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Mohammad Ali brought back into the ring for Showmax ‘Game Changers’
Egg Films’ Adrian de sa Garces had the impossible task of resurrecting the greatest boxer of all time in his latest spot for Showmax, ‘Game Changers’. As if that wasn’t already a massive undertaking, it all had to be done during lockdown level 4 while the country was declared a national state of disaster. Showmax […]
Continue readingMore TagRobin Adams and Ogilvy Cape Town living ‘The Life’!
‘The Life’, a concept created for Gumtree South Africa by Ogilvy Cape Town and directed by Egg Film’s newest recruit Robin Adams, takes a harmless jab at the current generation’s Insta-FOMO and offers Gumtree as a wallet-friendly solution. It’s getting harder and harder to be happy with what you’ve got when your timeline is filled […]
Continue readingMore TagCaster Semenya inspires a new generation of athletes
Nike has launched ‘The birthplace of dreams’, a film that celebrates the life of decorated South African athlete, Caster Semenya. ‘The birthplace of dreams’ charts Caster’s journey from her hometown in Limpopo to professional athlete to running coach. For over a decade, Caster has broken records, set records and in doing so inspired the next […]
Continue readingMore TagEgg Films goes to extremes – icy snow to sunny sand & sea – For MTN and Castle Lite
Egg Films director, Adrian de Sa Garces, and his team went to extremes for two big brands lately to create fun and irreverent TVCs in which everything is not quite as it seems. Filming for Castle Lite and MTN with guest appearances by real life Inuits and local hip hop icon Ricky Rick, they travelled […]
Continue readingMore TagKyle Lewis helps to brings Toya DeLazy’s ‘Afro Rave’ to life
When South Africa’s very own superstar Toya DeLazy asked Egg Films’ Kyle Lewis to take a break from directing commercials to help her bring ‘Afro Rave’ to the world, he happily obliged. The ‘Funani’ music video is somewhat of a comeback track for both Lewis and DeLazy, with Lewis back in the familiar music video […]
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