Latest Industry News
Jameson SA and partner agencies deliver an exceptional integrated Jameson Distillery on Tour
Jameson Irish Whiskey returned to Johannesburg from Cape Town with its famous Jameson Distillery on Tour (JDOT), a concept first launched in 2020 with partner agencies RAPT Creative and Playmakers. While production was managed Playmakers, RAPT Creative ensured that consumers were kept looped in with the latest info, amplifying the campaign’s social, PR and influencer... Continue reading→
Five reasons why nano-influencers are the key to social media success
By Pieter Groenewald, Nfnity Influencer, CEO The UX on your Shopify store is seamless, your product offering is outstanding, but you’re not getting the clicks, traction or return on investment (ROI) on your monthly marketing spend. Almost every SME has been there, optimised that and, despite religiously paying for Google, Facebook and Instagram ads, still... Continue reading→
Making magic at the Nedbank IMC with Luca Gallarelli
It’s time to get upclose&personal at this year’s Nedbank Integrated Marketing Council (IMC) conference and learn to live on the right side of chaos! Luca Gallarelli, Group CEO of TBWA\South Africa, will be one of the engaging thought leaders taking to the stage on 15 September. He will talk to delegates about the art of... Continue reading→
Bravado Unveils Empowering Campaign Ahead of Youth Day
Bravado, part of the Brave Group, has developed a ground-breaking communications campaign for the Nedbank Youth X platform, aimed at supporting and uplifting the young South Africans. Bongani Chinkanda, Managing Director of Bravado, believes that this campaign will provide opportunities for young individuals to unlock their unique X factor, enabling them to conquer new heights.... Continue reading→
Nine tips for effective media relations
Wouldn’t it be great to build a successful brand by partnering with the media. Well, with the right media relations strategy, this is possible. In my role as a public relations account manager at Flow Communications, I am responsible for media relations for many of Flow’s clients. This entails raising awareness about different brands and... Continue reading→
Development Board brings youthful input to the MMA SA
The MMA SA has established a Development Board in order to drive the growth and empowerment of younger leaders in the digital marketing space. The creation of the Development Board signifies the MMA SA’s commitment to nurturing emerging marketing talent and providing them with a platform to excel in a dynamic industry. This is a... Continue reading→
Bright lights, big engagement – Malls rise again in South African consumer culture
The COVID-19 pandemic and resulting lockdowns that wreaked havoc on the broader retail environment were amplified by looting during the July 2021 riots. Additionally, e-commerce and the largely subdued economic climate which immediately followed, left South African shopping malls with significantly lower traffic levels and turnover between 2020 and early 2022. But South Africans –... Continue reading→
Renault South Africa Appoints VMLY&R As New Developmental Digital Agency
VMLY&R South Africa has been appointed as the new Development Digital agency for Renault South Africa. The partnership will fall under VMLY&R Commerce, the agency’s specialist creative commerce proposition, which launched in South Africa last week. “We at Renault are delighted to partner with a globally renowned, award-winning agency to elevate our online brand experience,”... Continue reading→
Igniting Success: Secure Your Spot at the Effie Awards 2023 Gala and Witness the Industry’s Finest Achievements
Tickets for the 2023 Effie Awards, taking place on September15th are now available for purchase. The Association for Communication and Advertising (ACA) and Effie South Africa encourage early booking in order to avoid disappointment as tickets are limited. The Effie Awards South Africa, hosted by the ACA and sponsored by Nedbank, Investec and GIB, recognise... Continue reading→
Citizen-of-the-world beer brand Sol has opted to speak up against the most challenging dilemma facing South Africa’s youth state of mind – this in a bid to break through the advertising clutter that characterises the beer category. By creating a message that urges South Africans to, despite their challenges, live life with a ‘Live from... Continue reading→