Latest Industry News
Activations – Beyond the hashtag
Peter KohlÖffel of ProActive™ explains that social, digital and experiential need to work hand in hand to achieve excellent results. In a world saturated with technology, staying close to your consumers is of paramount importance – especially if you want to cut through the clutter, be noticed and be exciting enough for consumers to want... Continue reading→
Brand submissions for the 2018 Vega Brand Challenge now open
Brand submissions for the 2018 Vega Brand Challenge now open When brands encounter a challenge, they generally turn to the professionals for creative help – from strategic brand planning to multimedia design and copywriting, experience and reputation are everything. For this reason, brands tend to place their trust in the tried and tested agencies and... Continue reading→
Continued growth with South African Breweries
Joe Public United is excited to celebrate two new business gains from SA’s largest alcoholic beverage group, SAB. Picking up Flying Fish and Castle Free in the last few months is testament to the three-year creative relationship the group has with the SAB brand. “As the market leader in flavoured beers, Flying Fish aims to... Continue reading→
Tickets for MOST now on sale
Ticket sales for MOST Awards open on 25 June 2018 for what will be a bumper celebration as MOST celebrates its first decade on 13 September 2018 at The Wanderers Club in Illovo, Johannesburg. The overall goal of the MOST Awards is to inspire media owners and media agencies to improve the efficacy of their... Continue reading→
Signa Group appoints Stratitude as new strategic full service agency
Signa Group, a leading business advisory and skills development business, has appointed Stratitude to position and differentiate the group in the industry.“We were looking for an agency that provides strategic consulting, as well as full campaign management, and Stratitude’s offering made it an easy decision,” says Murray Chabant, MD of Signa Group. The relationship started... Continue reading→
Thumbs Up for Unilever, Diageo, Samsung and eBay From Hellocomputer
“Unilever, Diageo, Samsung and eBay deserve a big thumbs up for publicly committing to help combat fraud in the digital ecosystem, create better experiences for consumers and improve brands’ ability to measure impact. We applaud their decision not to work with influencers who buy followers, and to embrace partners who increase transparency and help eradicate... Continue reading→
Zwelethu Radebe directs new Mutzig ad
Egg Films’ Zwelethu Radebe directed Batik Success, M&C Saatchi Africa’s new ad for Mutzig beer. The spot tells the story of the rise of a fashion designer, Pascal, from the perspective of his best friend. “I really fell in love with the poetry of having Pascal’s story told through the perspective of his long-time friend,” says... Continue reading→
Facebook harnesses AR, VR for new era of connectedness
Major announcements made at Facebook’s recent annual developer conference, F8, are ushering in a new era of rich online social engagement. Set against the backdrop of a commitment to return to the essence of the platform and responsibly address concerns around content and privacy, founder and CEO Mark Zuckerberg reaffirmed Facebook’s mission to connect people... Continue reading→
BBM and Planet Sport Publishing Launch Global Football ‘Trivia’ Contest
BBM users and football fanatics in 30 countries can participate in daily trivia contest and enroll in one-time sweepstakes to win prized football memorabilia Joining the worldwide excitement for football this summer; BBM and Planet Sport Publishing have teamed up to launch a global football Trivia contest where BBM users and football fans in... Continue reading→
More sponsors on board as MOST gears up for its first decade of celebrations
The continued success of the MOST Awards, is thanks in large to the loyal support of its sponsors. It is with this in mind that MOST is delighted to announce that four more important sponsorships have been snapped up for the MOST Awards 10th annual celebration, which will be held on 13 September 2018 at... Continue reading→