Tribeca Public Relations and Retroviral win 2017 Prism Campaign of the Year award

Tribeca Public Relations and Retroviral have won the 2017 Prism Campaign of the Year award for their work on the 2016 RocoMamas #ElectionBurger campaign, which saw the charismatic burger brand increase its sales by 20 percent year-on-year.

The judges commended both agencies exceptional integrated channel strategy spanning a combination of traditional, social and interactive media that contributed to the exceptional campaign results. They emphasised that the creativity, vision and seamless cohesion between the client and the agencies were key to the campaign achieving – and exceeding – RocoMamas’ business objectives.

“This was the first year that Tribeca entered the Prism Campaign of the Year. The competition was exceptionally tough with some outstanding campaigns making the final cut. We are incredibly proud of the results we achieved with Retroviral in taking the top honours for our teams,” says Nicky James, co-owner of Tribeca Public Relations.

Tribeca and Retroviral also won the Gold Prism award for this campaign in the Social Media as the Primary Method of Communication category, and an additional silver award just for being one of five finalists in the Campaign of the Year category.

Another Gold Prism was awarded to Tribeca for our work on the 2016 Hollard Daredevil Run in the Sponsorship category. The annual Hollard Daredevil Run raises awareness of male cancers through a fun event with a serious message.

The four-month campaign completely exceeded Hollard’s expectations, with almost 3,000 runners participating in the Run countrywide. Over R425,000 was raised for event beneficiary, CANSA, and 465 entrants had a non-invasive prostate-specific-antigen (PSA) tests. The funds helped create the Hollard-branded MANVan. The van road-tripped to lower-income areas of SA to educate men about cancer and administer PSA tests resulting in 91 men being referred for further investigation.

The agency scooped two Silver Prism awards for its work on Unilever’s Shield Motionsense deodorant in the Social Media as a Support Tool in Communications, and Best Use of an Event to Change Reputation categories.

“Every campaign we entered into this year’s Prism awards saw our teams achieve a perfect balance of traditional public relations and social media to help our clients achieve their business objectives. While we remain a traditional public relations agency at our core, we successfully integrate social and digital media into everything we do, yielding real and measurable results for our clients,” James says.

Having been named the Best Mid-sized Agency in 2016, Tribeca’s 2017 awards see Tribeca continuing its track record of winning industry awards in each of the 11 years it has been in business, including 11 Gold Prism awards.


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