Latest Industry News
What could a South African version of Black Friday look like?
By Vincent Magwenya Black Friday has come and gone, with popular consumer products ranging from food items, electronic devices and to furniture items flying off the shelves at bargain prices. The retail phenomenon traces its growing popularity to the United States merchants of the 1980s, who recorded their sales profits accrued on the day after... Continue reading→
FCB Joburg awarded Large Agency of the Year for 2nd consecutive year
FCB Joburg has been crowned as South Africa’s Agency of the Year for 2017. The award, announced earlier this week (November 22), was made by Financial Mail AdFocus, the local industry’s premier marketing award show. As winner of the 2017 Large Agency of the Year category, for the second consecutive year in the category’s three... Continue reading→
Global Street Store Day is launched to celebrate the 700th Street Store
On the 14th of January 2014, M&C Saatchi Abel hosted the first ever Street Store event in Cape Town – a rent-free, premises-free, pop-up clothing ‘store’ for the homeless. The Street Store is stocked with donations from the public and the homeless can enjoy a dignified ‘shopping’ experience for free. “We didn’t want to keep... Continue reading→
OMC to announce updated Roadside Outdoor Audience Data
The Out of Home Measurement Council (OMC) will be announcing its much anticipated measurement update of the Roadside Outdoor Audience Data, popularly known as ROAD. The announcement will take place over three events in Durban, Cape Town and Johannesburg over the next week. A panel of Out of Home (OOH) specialists will provide an overview... Continue reading→
The MediaShop wins big at #FMAdfocus2017
The MediaShop win two prestigious 2017 Financial Mail Adfocus Awards namely Network Media Agency of the Year and the inaugural Transformation Award. “We’re extremely proud of winning the Network Media Agency of the year and the first industry Transformation award as it’s particularly close to our hearts. It affirms that we’re doing the right things,... Continue reading→
Brand safety and fake news – what’s the deal?
The digital era, while providing an exciting and innovative means of communicating and engaging with targeted audiences, has also brought with it a new wave of fear for brands and brand safety. To mitigate these risks SPARK Media suggests that advertisers work with companies that deal directly with reputable publishers. “Brands and advertisers are beginning... Continue reading→
Brand Union Africa set to change the professional branding industry across Africa
Brand Union Africa is bringing Doug De Villiers, currently CEO of Brand Science, and his team into Brand Union to form a dynamic new market offer. Doug – who will assume the Vice-Chairmanship of the business – is one of Africa’s leading brand professionals who previously helped build Interbrand Africa into one of the continent’s pre-eminent... Continue reading→
Absa looks to boost card usage over cash with a campaign from FCB
Absa intends boosting card usage over cash with a new campaign from FCB Joburg that utilises television, radio, out-of-home, digital, social and internal communications. ‘Swiiish’, which features a protagonist who enters the lives of people paying with cash to question that foolhardiness at various points-of-sale, takes its strategic direction from the platform ‘Anything cash can... Continue reading→
Marketers need to rely on tech advances to maintain consumer relationships
Ad-tech solution integrates customer data with automated social media ad targeting, revolutionising client relationships. Digitisation has provided marketers with a wealth of data. When effectively correlated and sequenced, marketers can gain deep insight into almost any aspect of their customers… from shopping habits, to their position on the customer journey, through to being able to... Continue reading→
SCOPEN shows you kept your Promise
The results of SCOPEN 2017 show Promise to be the most improved agency with regard to market perception, moving up 25 positions since Scopen 2016. On top of that, five Promise staff members – namely, Verushen Reddy, Nic Kostouros, Marc Watson, Yolandi Buys and James Moffatt – are considered by the industry to be outstanding...