Latest Industry News
The power of personal branding
Who you are is up to you The 30 second elevator pitch, your next social media update, your LinkedIn profile, and the answer to the question ‘tell me about yourself’ are all opportunities to make a great first impression. According to Donna Rachelson, founder of Branding & Marketing YOU, they are also ideal occasions to... Continue reading→
IAS Announces Mergers and Acquisition Consulting Division
After a 12 month “soft launch” and many requests for a merger and acquisition process, the Independent Agency Search & Selection company (IAS) has announced its new division – IAS M&A. “With our extensive knowledge of the local and international marketing communications industry we are very well placed to provide this service in South Africa and... Continue reading→
Koo Govender appointed Chairperson at AMF
The Advertising Media Forum (AMF) has announced that Koo Govender has been appointed as the industry body’s Chairperson for 2017/18. Board members comprise senior representatives from media groups around the country, each accountable for their own portfolio. “I’m extremely humbled to be appointed in this role, especially taking into consideration the very exciting, albeit challenging... Continue reading→
Breaking through creative boundaries and newspaper columns
In advertising, the way to reach the consumer with the greatest impact is to use creativity to break through the clutter or to be disruptive. These terms are most often associated with out-of-home (OOH) and digital platforms respectively; however, the techniques are just as relevant and equally effective when used in print. The recent Budget... Continue reading→
Partnerships that work to benefit the youth of South Africa
e4 and National Skills Fund partner unlock the potential of technology graduates through extensive internship program Internships provide a vital link between academic learning and professional employment, and with strategic partnerships, these internships can be effective for business and the youth. With this in mind, e4 partnered with the EOH Youth Job Creation Initiative and... Continue reading→
Finally Home: A 6 000kms Journey On Foot For Aluwani
Ten years ago, FCB Joburg MD Thabang Skwambane was so moved by the plight of one small Limpopo child that he founded Aluwani to care for a community of 63 orphaned and vulnerable children, cycling unsupported from Johannesburg to Kilimanjaro to raise awareness and funds for the organisation. Skip ahead to 2017, one million days... Continue reading→
SA’s top food platforms join forces for new online video cooking series
What would world-class chefs Luke Dale-Roberts and Reuben Riffel do with a humble mac ’n cheese if they were to serve it in their restaurants? And, more importantly, who’d do it better? Find out in Test the Best, a new video series that challenges South Africa’s top chefs to battle it out over simple dishes that we’d... Continue reading→
Establishment Survey full year results unpacked
On 3 October 2017, the two Peters, Peter Langschmidt and Peter Storrar from the Publisher Research Council (PRC) and Kantar TNS respectively will be presenting the Establishment Survey’s (ES) full year results, which for the first time includes household expenditure. The ES is a multi-purpose, multi-media survey providing context for all media platforms and all... Continue reading→
Marketers rejoice as tourists flock through Cape Town Int. Airport
Who doesn’t love Cape Town, best-known for its iconic Table Mountain? Voted the second-best city in the world to visit in 2017[1] by Lonely Planet, and Best City in The Telegraph’s 2015-2016 Telegraph Travel Awards for the fourth consecutive year[2], the Mother City continues to wow leisure and business travellers, both locally and internationally. Although... Continue reading→
From Printism to Print-o-vation
Fact – local papers are thriving. Community newspapers have not followed the same declining trend that is affecting other print media. To buck the decline, newspapers must find inventive ways to retain and attract advertisers. And advertisers want innovation. “Historically, creative opportunities in print have been limited,” says SPARK Media’s Strategic Marketing Services Director, Justine... Continue reading→