Latest Industry News
Successful ‘try-before-you-buy’ results in MetropolitanRepublic acquiring 8909
A successful ‘try-before-you-buy’ relationship between MetropolitanRepublic and 8909 has resulted in the full-service brand agency acquiring a majority share in the digital hot shop. According to MetropolitanRepublic CEO, Alison Deeb, the acquisition was finalised at the end of November after the agencies had proven a ‘right fit’ for each other. “8909 – a young, dynamic,... Continue reading→
FCB named Adweek’s 2020 Global Agency of the Year
FCB today announced that it has been selected by Adweek as its Global Agency of the Year. Citing the Agency’s continued growth, innovation and ability to quickly adapt in the face of the many challenges impacting the world this year, the publication recognized FCB’s unwavering focus on its people, clients and the creative work they... Continue reading→
Lebogang Rasethaba, Foxp2 & Jägermeister celebrate individuals who disrupt by taking a shot
Egg Films’ Lebogang Rasethaba directs savants of the social scene, mould breakers, paradigm shakers, rockers, rappers and revolutionaries in Jägermeister’s ‘Be the Meister’. The campaign sets out to celebrate individuals who disrupt by irreverently taking a shot at mastering their craft with passion and truth. The spot explores the space where sub culture and pop... Continue reading→
HelloFCB+ and the Western Cape Government Department of Education inspire 2020 matrics to #CommitToFinish their matric year
With the school year disrupted as the world battles the coronavirus pandemic, the Western Cape Government Department of Education is urging the 2020 matric class not to give up with its #CommitToFinish campaign. Created by HelloFCB+, the campaign strives to inspire learners to make a commitment to themselves to finish their 2020 matric year by... Continue reading→
Grief, resilience and brands
by Boomtown’s Digital Strategist, Lara-Anne Derbyshire Successful, resilient brands have a strong brand personality, human attributes that make them relatable and encompass the essence of what they stand for. They convey an emotion or perception. And, just as humans question our identity and our purpose through trying times, confusion often prevails and we may feel... Continue reading→
Twitter Fleets, is Twitter giving us EVERYTHING except the edit button?
Refilwe Mangweta, Digital Campaign Manager at The MediaShop Twitter has recently launched its version of Facebook and Instagram Stories called Fleets. As with all Stories, these disappear after a 24-hour exposure period so Twitter isn’t offering anything different on that front. As someone who engages a lot on social media platforms, I noticed how my... Continue reading→
HelloFCB+ awarded Western Cape Government business
After a stringent three-phase tender process, HelloFCB+ has been awarded the Western Cape Government (WCG) marketing communication account. This is the second time the agency has pitched for and won the business. “This is a very emotional win for the agency,” said HelloFCB+’s Executive Business Director, Nadja Srdic. “It’s a very meaningful account for us.... Continue reading→
Siya Kolisi appointed Aquafresh All-in-One Ambassador
Springbok Rugby captain, Siya Kolisi, has announced he has chosen to join forces with Aquafresh as its All-in-One Ambassador and lead a nationwide campaign to inspire the people of Mzansi to reach their full potential. The 29-year-old who led the Springbok team to victory in last year’s Rugby World Cup in Japan, currently plays club... Continue reading→
It’s official! Spice Girl Mel B is the host for Season 2 of The Fashion Hero to be shot in South Africa!
Global TV star and inspirational Spice Girl Mel B (Dancing with the Stars, X Factor UK/ Australia and America’s Got Talent) has been officially announced as the host of the show’s second season. Filming starts in March 2021 at Sun City. The ten-episode, 60-minute series will be produced by BBC Studios owned production house Rapid... Continue reading→
Boomtown acknowledged with 4 accolades at 2020 Assegai Awards
Hot on the heels of taking home two awards at the Pendoring advertising competition for its ‘Sam Dreams’ campaign for Nestlé, Boomtown has been recognised in four different categories at the 2020 Assegai Awards. It received a Bronze Assegai in the Art Direction category for ‘The Silent Killer – Hypertension Awareness’, created for client... Continue reading→