Welcome to Amplifier – we’re an industry news website focused on the public relations, advertising, media and marketing fields.

Make contact to get your press releases amplified!

Latest Industry News

Digital Africa Exhibition and Beats Bloc Party among exceptional highlights of 2017 Fak’ugesi Festival

From 6 to 16 September, the Fak’ugesi African Digital Innovation Festival is back in Johannesburg to celebrate technology, creativity, collaboration and innovation from across the African continent. The highly anticipated 2017 festival will officially open with the launch of the Fak’ugesi Digital Africa Exhibition on 8 September and close with the Festival Finale – Fak’ugesi... Continue reading

Vega students selected as semi-finalists in Adobe Design Achievers Awards

The Adobe Design Achievers Awards (AADA), one of the largest print and digital design student competitions in the world, has selected four student teams from Vega, an educational brand of The Independent Institute of Education (The IIE), to go through to the AADA 2017 semi-finals. “The AADAs offer young designers the opportunity to launch their... Continue reading

24.com leads the way with multiple digital publishing properties ranking #1

  Effective Measure’s mid-year audience data results* have been released and 24.com has far out-performed its competitors.  24.com brands top six of the fourteen categories, and take second place in a further two. The results show News24 as the top news website for the first half of 2017.  The platform clocked a total of 6613960... Continue reading

SA’s Protection of Personal Information Act has a bigger, foreign brother you must meet

Many South African businesses have now heard of the Protection of Personal Information Act (or POPI), and some have even spent time and money implementing their policies to prepare for their new responsibilities in terms of it. Businesses have realized that compliance with this new local data protection regime brings not only a good reputation... Continue reading

The commercial industry: built on the backs of production companies

By Bobby Amm, Executive Officer, the Commercial Producers Association  You don’t hire a dentist to do brain surgery. You hire a qualified, accomplished, and trustworthy neurosurgeon who can carry out meticulous craniotomies while brushing their teeth. Sourcing a production house for your commercial shouldn’t be any different. Because even though an advertising agency’s in-house production company (IHPC)... Continue reading

IAS repeats its sponsorship of the Agency Credentials award at the 2017 Assegai Awards

Following a successful launch of the “world’s first”Agency Credentials Award in 2016, the IAS will continue to sponsor the IAS Agency Credentials award category in this year’s Assegai Awards. The aim of the award is to recognise an agency’s credentials set – written credentials document as well as “Talking Heads” agency show reel – within... Continue reading

Scroll to top