Latest Industry News
Dove: It shouldn’t have happened
by Monalisa Zwambila, CEO and founder of Riverbed Who first raised the outcry when Dove’s by now notorious campaign, featuring a black woman who removes her t-shirt to reveal a more ‘clean’ white woman, broke? In case you’re wondering, it was a makeup artist called Naomi Blake who, yes, is black. Of course, Naomi turned... Continue reading→
Put your brand in advertising’s front seat
Want to achieve maximum coverage while showing your full range? Dubbed “front-seat advertising”, Caxton’s local newspaper innovation the PowerWrap, is an effective marketing solution with proven results – perfect for brands who want the exclusivity of foremost hands-on interaction with consumers. Local press is flourishing with 6.6 million copies delivered to homes and businesses across... Continue reading→
IAS Agencies Masterclass
FREE FOR SUBSCRIBING AGENCIES PWC Entertainment and Media Outlook – 2017 – 2021 AdForum World Summit Feedback – Paris – Autumn PreviewSCOPEN agencyScope South Africa 2017 Highlights Date: Tuesday 14 November 2017 Time: 14:00 pm – 17:00 pm (Registration at 13.30 pm) Tea, Coffee and Soft Drinks will...
Freedthinkers appoints Tribeca Public Relations
Freedthinkers, a strategic consultancy founded by Mike Freedman and Pippa Kapelus, has appointed Tribeca Public Relations to manage the communications of its three core competencies: In-depth market research; purpose-driven brand strategies and place-making expertise. Within each of these areas, Freedman and Kapelus design processes that assist brands, organisations, districts, towns, municipalities as well as provincial... Continue reading→
ProActive™ Shoppa Shows continue to drive sales for MTN
ProActive™ recently implemented another highly successful MTN Shoppa Show campaign, this time in Limpopo, North West and Gauteng provinces. The over-arching objectives of the MTN Shoppa Shows are to continue to increase brand awareness and to familiarise and educate consumers about products offered by the cell phone network. All of which have not only been... Continue reading→
Jacaranda FM and Halo Advertising win AMASA’s Roger Garlick Grand Prix for #MoreMusicYouLove
After being shortlisted in five categories at the 2017 edition of the AMASA (the Advertising and Media Association of South Africa) Awards for the #MoreMusicYouLove brand positioning campaign, Jacaranda FM and Halo Agency walked away with four awards including the coveted Roger Garlick Grand Prix for Media Innovation. The team took two Gold awards for... Continue reading→
Ads24 scoops award for its successful Food For Thought campaign
Ads24 has scooped yet another accolade in what has been an award-full year, this time at the 2017 Amasa Awards, a gala dinner held at The Hilton in Sandton, Johannesburg. Amasa (the Advertising and Media Association of South Africa) hosts its annual awards to celebrate high quality “all-rounder’ media campaigns that are based on sound... Continue reading→
M&C Saatchi Abel launches Hollard TVC
Purchasing a car is certainly a reason to celebrate – but so, too, is paying off that car. Hollard gives this landmark occasion its due in a new ad campaign that highlights how exciting it is to own a car outright, and informs consumers in this fortunate position about Car Lite, a flexible insurance policy... Continue reading→
The 2017 AMASA Awards winners announced
This year’s glamorous AMASA awards ceremony held at The Hilton in Sandton on Thursday evening, 12th of October, was attended by some of the industries top media and advertising members to celebrate the best in media innovation from 2016-2017. Now in its fourth year, the awards celebrate innovative ‘all round’ media campaigns in the media... Continue reading→
Procurement process has now become an integral part of business growth for marketers and agencies alike
By Johanna McDowell, the founder and managing director of the Independent Agency Search & Selection (IAS) Company Many agencies or marketing executives working on major accounts in the advertising, marketing and communications industry are now having to deal with more and more procurement processes within South Africa’s major corporations – a reality which has become... Continue reading→