Latest Industry News
Magnetic Storm takes part in the most beautiful race
Magnetic Storm is delighted to have been a part of South Africa’s most beautiful road Race, and the largest all female road running race this weekend: the SPAR Women’s Challenge 2018.For over a decade, Magnetic Storm has partnered with SPAR as its preferred event supplier, to ensure it hosts an event that celebrates women and... Continue reading→
ProActive’s Permanent Brand Ambassadors a win for Brands
In an age where social media and advertising clutter creates excessive noise within the marketing sphere, consumers still seek face to face interaction when making a purchase decision in store. This is where highly skilled, approachable, presentable and well-trained Brand Ambassadors enter the picture. ProActive™ provides brands and companies with permanent Brand Ambassadors that are... Continue reading→
The relevance of Ads24 titles to local consumers
From the early days of its origins Afrikaans has been an expressive and dynamic language that has adapted to suit its needs and times. The first smatterings of Afrikaans were developed as early as 1595 when Dutch and Khoi-Khoin traders assimilated a mutually understandable lingo to conduct business. From those beginnings, Afrikaans has grown into... Continue reading→
The winning Business Insider and Fin24 combination gives advertisers access to 4.5 million targeted users
Fin24 and Business Insider have taken the first and second spots (respectively) within the Financial Sector in South Africa according to Effective Measure’s released April 2018 results. Fin24 showed 2 291 054 Unique Browsers (UB’s) across web, mobile web and app combined, and a massive 15 595 000 Page Views (PV’s). Business Insider showed 1 523 398... Continue reading→
Meropa and Mauritius – a winning partnership
If you have this inexplicable urge to ‘Rather be in Mauritius’, there are two women you should blame – Janet and Philippa. At the recent 50th anniversary gala dinner hosted by the Mauritius High Commission, two members of the consumer division at Meropa Communications were presented with “an award of excellence for outstanding partnership”.Award winners... Continue reading→
Nfinity acquires a license for leading influencer marketing platform Webfluential in SA
With a wide portfolio of growing media properties, Nfinity, under the leadership of Ken Varejes and his team, has acquired the license to operate Webfluential South Africa in an exciting move for the Group. As international leaders in the influencer marketing category, Webfluential helps thousands of brands of all sizes connect and craft stories with... Continue reading→
The modern day Mom and what brands need to keep in mind
The Modern Day Mom and What Brands Need to Keep in Mind by Louise Hefer, Media Strategist / Implementation Planner at The MediaShop I’ve been working on a brand within the Baby Care category for a couple of years now, and I’ve always thought that I have a good insight into moms and how to... Continue reading→
New Leadership to Joe Public Ignite
Joe Public United is excited to announce the appointment of a new generation of leaders that will take Joe Public Ignite, the group’s beyond-the-line (BTL) agency forward. When it comes to the growth of new leaders, the agency has always looked within to bring about growth of their people – an imperative aligned to the... Continue reading→
Cinemark announces SA’s Young Lions competition winners to experience Cannes Lions festival
They had just 48 hours to complete the task, from brief to concept shooting, editing and the final production of a 60 second commercial. But, for one creative team, those could just be the most important 48 hours in their exciting young advertising careers to date! The Cannes Young Lions competition for 2018 is currently... Continue reading→
The face of morning radio is about to change
ChaiFM is pleased to announce that businessman, author of ‘Carry on Baggage’ and ‘Tightrope: Musings of Circus South Africa’, speaker, and social commentator (not to mention its inimitable afternoon drive host) Howard Feldman is set to host the Morning Mayhem team from Monday to Fridays from 06:00 to 09:00.“Howard stood in on the Morning Mayhem... Continue reading→