Latest Industry News
PAMS – a milestone in reading research realised
This week, a new milestone in reading currency research was reached when the PRC (Publisher Research Council) released the first PAMS (Publisher Audience Measure Survey) results that measure reading across multiple platforms. “The main objective for the PRC was to achieve an accurate measurement of reading behaviour across multiple platforms to enable the buying and... Continue reading→
Why keeping up with the digital revolution is key for marketers
By Johanna McDowell Partner at Scopen Africa and CEO of the Independent Agency Search & Selection Company (Pty) Ltd Digital is at the forefront of all businesses worldwide, but the methodologies and platforms change so frequently that it’s difficult to master. Agencies in particular find it a struggle to keep figuring out what marketers need... Continue reading→
So Interactive launches Ocean Basket’s Nutriguide Online
Drop the Chips or keep the Chips? With the rise of healthier food choices and informative dining trending on the tip of everyone’s tongue, leading retail food chains are stepping up to meet the nutritional demands of their customers. Now, South Africa’s favourite seafood destination, Ocean Basket, launches a first-to-market, interactive online Nutriguide – and... Continue reading→
Sporting magazine keeps hitting fairway
In February 2018, New Media Publishing will release the 268th issue of Golf Digest, making it one of the country’s longest running sports magazines. The March Issue (on shelf from the 19th February) is the iconic Top 100 Edition. The prestigious course ranking was first published in 1998, and this year will mark its 20th... Continue reading→
The Provenance Chain: Uncovering the connection between provenance and sustainable growth
2018 IHG Trends Report demonstrates the competitive advantage derived from a powerful and authentic provenance which resonates with consumers Provenance is the foundation for enduring brand success and has become more important than ever for organisations wanting to succeed in today’s complex consumer environment. That is the finding of the 2018 Trends Report published today... Continue reading→
Provantage Media Group acquires majority stake in Global Outdoor Systems
Leading out-of-home company Provantage Media Group is proud to announce that they have acquired a majority stake in Global Outdoor Systems, a leading African billboard company with a footprint in a large number of African markets. This cements its OOH position as one of the largest OOH media owners on the continent, where it is... Continue reading→
Vega students get the nod in WPO Worldstar Student Awards
Vega, a brand of The Independent Institute of Education (The IIE), congratulates four of its students and their navigators for receiving top honours as the only South African tertiary institution to be recognised in 2017 international WPO competition. Vega campuses across the country are buzzing with excitement after four students were recognised in the 2017... Continue reading→
NetFlorist’s Sassy Cupid On Air With Free Lindt Chocolates In Time For Valentine’s
NetFlorist, South Africa’s largest sameday gift and flower delivery service, and its sassy cupid, Harold, are back on air in time for Valentine’s Day. The former, recently voted as the country’s best florist, is offering a sweet deal to encourage early delivery of Valentine’s Day gifts; the latter dispensing his usual direct-to-the-heart, tongue-in-cheek. Using... Continue reading→
PAMS – an innovative Reading currency, releases in February
A new milestone in reading currency research will be reached this month, February 2018, when the PRC (Publisher Research Council) releases the first PAMS (Publisher Audience Measure Survey) figures. The survey, conducted by Nielsen, has as its goal, accurate measurement of reading behaviour across multiple platforms. “This new readership research of over 150 titles and... Continue reading→
Cash Crusaders creates brand affinity through TRANSIT.TV™
To create brand affinity in the commuter market, Cash Crusaders is flighting a commercial on the wide-reaching TRANSIT.TV™. The digital channel flights in taxis, in bus stations, in taxi ranks and in train stations throughout South Africa and has proven to be a vital marketing element to reach the mid LSM market. “The... Continue reading→