Woodlands Dairy – owner of the FIRST CHOICE® range of cheeses, butter, cream, amasi, custard, flavoured milk, extended shelf life (ESL) fresh milk, UHT milk, milk powder, dairy desserts, dessert toppings, yoghurt, olive oil, balsamic vinegar, honey, dips and ice cream – tasked Boomtown to create a national activation campaign for its innovative new product,...

Outdoor Network, part of the Provantage family of companies and a leader in the digital and static billboard advertising market, has installed their 19th digital rotator in Beacon Bay, Eastern Cape. The 3×6 rotator is the first of its kind in the region, and stands tall over Old Transkei Road, between Putney Avenue and Beaconhurst... Continue reading→

Social media influencers, creators and celebrities alike are consistently and increasingly being placed at the centre of brand advertising campaigns, vying for the attention of consumers and enticing them to purchase.  This is a global phenomenon and in South Africa it is no different, with brands joining the strategic use of influencers, those personalities that... Continue reading→

By Nicola Tarr, managing partner at Tribeca Public Relations Influencer marketing has become an essential part of many brands’ marketing strategies. While it can be an effective way to reach new audiences and drive sales, many brands make the mistake of using influencers as a short-term advertising channel instead of building long-term, always-on relationships with... Continue reading→