Latest Industry News
Gender stereotypes surrounding working women in South Africa
In South Africa there’s a 56% chance that the person that would be receiving this email is male. Despite the statistic that there are more women graduating from university in South Africa than men, women only occupy 44% of skilled positions. These figures only get worse when we dig deeper. According to 2014 data from... Continue reading→
Magazines partnering with brands to do good
Caxton Magazines is calling on readers to #WalkForAPurpose together with thousands of Joburgers who will take to the streets with woman&home and Bona magazines in a spectacular show of pink to raise awareness of breast cancer, in the 2018 Avon Justine iThemba Walkathon this coming Sunday, 21 October. Now in its 13th year, the iThemba... Continue reading→
Want a more effective marketing agency? Let them into the inner circle
By Stella Carter, Head: Client Services at Stratitude. Why do agencies prefer to deal at executive level? Well, he who manages the budget, makes the decisions. Yes, but, is this all there is to it? Dealing at a senior level gives the agency a real, holistic view of your business, including pain points, growth areas,... Continue reading→
Artifact Advertising revamps Maxi’s
After 25 years of keeping customers happy by offering a welcoming store environment and serving great quality, great value food, the management team at Maxi’s decided it was time for a complete refresh. Artifact Advertising’s Strategy and business development director Lindy Taoushiani says the company was tasked with proposing a new look that would excite... Continue reading→
The MediaShop and Tiger Brands gain SA insights
With help from the SABC commercial enterprises, The MediaShop held a fantastic immersion recently with their long-standing client, Tiger Brands to round off Heritage month. The objective of the day was to demonstrate the differences in each of the provinces in South Africa. The event was well attended by marketers from Tiger Brands, who took... Continue reading→
“Don’t be chicken, check ‘em”
In support of breast cancer awareness, Sovereign Foods has rolled out an in-store and on-pack awareness campaign on its Country Range to encourage people to not be chicken and check ‘em. A proactive concept created by Boomtown for Sovereign Foods, the campaign is a CSI drive where the popular food brand will donate R2 per... Continue reading→
Luthando Makiwane joins Eaton as Marketing Director
Eaton has appointed Luthando Makiwane as Marketing Director: Africa for Eaton’s Electrical Sector, based in Wadeville, South Africa as of 1 September 2018. Luthando will be responsible for the overall marketing, communication and product management strategy for Eaton across the continent including South Africa, Nigeria, Morocco and Kenya. Luthando’s prior experience includes various roles in... Continue reading→
Meet the agency behind the launch of South Africa’s newest FTTH brand, supersonic
Liquorish Ink is an agency well-known for its unique ability to build sustainable brands, and is the inimitable driving force behind the brand development and launch of MTN’s latest fibre-to-the-home (FTTH) company, supersonic. Independently managed as a separate business, supersonic is 100% owned by MTN and aims to simplify the FTTH sector through their product... Continue reading→
Ogilvy opens Nigeria office in the run up to its 70th anniversary
Ogilvy Africa a wholly owned subsidiary of WPP Scangroup Pls, has announced the opening of its new office in Lagos, Nigeria. Ogilvy Nigeria becomes the integrated communications’ firm 24th office in sub-Saharan Africa. It represents the strategic expansion of the Ogilvy brand across Africa. Speaking at the newly opened office, Mathieu Plassard, chief executive officer... Continue reading→
2018 Ask Afrika Orange Index winners announced
The service industry is transforming as we enter the fourth digital revolution and it is important for companies to get the correct synergy between humans and technology. This was just one of the top-line insights revealed at the recent 2018/19 Ask Afrika Orange Index Awards where the overall top 10 winners of South Africa’s premier... Continue reading→