Latest Industry News
Primedia Outdoor offers holiday package on Rank TV to celebrate festive season
With the holiday shopping season upon us, Primedia Outdoor has announced a promotional package on its digital Rank TV network, allowing clients the opportunity to reach commuters on their path to purchase journey during the festive season. As part of this package, clients will receive 32 TV spots for a 30-second commercial per day during... Continue reading→
Here’s how to manage your pitch (and download a free scorecard)
Selecting an agency is not easy. We get it! Sitting on the agency’s side, we can see how difficult it is to select, meet, brief, manage and evaluate agencies during a pitch process.Multi ethnic business people, entrepreneur, business, small business concept And picking the wrong agency is an expensive exercise, which is exactly why you... Continue reading→
Ogilvy Shines At The AMASA Media Innovation Awards
Two Ogilvy campaigns – Huggies ‘The World’s First Baby Marathon’ and Carling Black Label #NoExcuse – have added 4 Gold AMASA Awards to their extensive list of laurels. The 2018 AMASA (Advertising Media Association of South Africa) Awards celebrate excellence in media planning, innovation and creative media ideas. The winners were announced in Sandton this... Continue reading→
Fourways Mall complements multibillion-rand structural redevelopment with new corporate identity
Fourways Mall is matching its multibillion- rand structural redevelopment by creating a new brand and corporate identity that will be rolled out across the property’s various media and structural assets ahead of its re-opening during 2019. Designed and implemented by Amorphous New Media, an award-winning digital and design agency, the Mall’s clean, modern and sophisticated... Continue reading→
Woolworths and New Media’s TASTE bags gold at Folio Awards in New York
Woolworths’ TASTE magazine, published by New Media, has won a highly prestigious GOLD Folio: Eddie & Ozzie Award for Overall Editorial Excellence in Custom/Content Marketing. This year’s awards took place on Tuesday, 9 October in New York. TASTE also received three honourable mentions including one for its March 2018 issue in the Best Full Issue... Continue reading→
The MediaShop wins Golds at AMASA Awards
The MediaShop has done it again! At this year’s prestigious AMASA Awards, the agency walked away with three Gold Awards for clients Nando’s and Cell C. These accolades are hot on the heels of The MediaShop being crowned the inaugural Media Agency of the Decade, Full Service Media Agency of the Year and Overall Media... Continue reading→
Playmakers the big winner at AMASA Awards 2018 #AMASAAwards2018
The winners are out! At the AMASA Awards gala event held at the Hilton Sandton last night, sports management consultancy Playmakers was named the inaugural Agency of the Year and overall Roger Garlick Award winner! “We extend massive congratulations to the team at Playmakers who impressed the judges with their #CokeScoreChallenge. The campaign offered... Continue reading→
Only advertise on trusted publisher websites!
A large media company recently published an expose on fake news websites and advertisers that mistakenly landed up advertising on these platforms. SPARK Media’s solution to online advertisers is practical while offering solutions and ideas to help brands be safe and stay safe. “While fake news is a global problem and very difficult to identify... Continue reading→
The beauty of local ROP is everything
An oft neglected advertising space is a newspaper’s ROP (Run of Print) space. It’s a very powerful platform that Caxton Local Newspapers is unlocking for local and national businesses. “ROP is still a very powerful space,” says Jaco Koekemoer, MD of Caxton Local Media & Coldset Printing, “and one of the most powerful elements within... Continue reading→
Brand refresh for Hippo.co.za completed by FoxP2 and executed by Human.Kind
Hippo.co.za introduces its new look, carried out by above-the-line agency FoxP2, and the digital campaign was executed by Human.Kind, to South African consumers. South Africa’s leading online comparison website, Hippo.co.za, is getting a makeover that is promising exciting changes for the business. At the heart of this change, is the underpinning message that before consumers... Continue reading→