Latest Industry News
Experiential eventing lengthens the consumer’s brand journey
In the competitive world of retail, shopping centres need to provide exposure for their tenants in unique and innovative ways. One such offering is experiential events. Over the last few years, Caxton Magazines has partnered with many shopping centres all over South Africa to offer their readers bespoke retail experiences in an everyday setting. Although... Continue reading→
X Marks The Spot In Africa
Sanlam’s latest through the line campaign celebrates Africa as a treasure-trove of unrivalled potential. An incubator for ingenuity. And a continent of endless possibilities. A place like no other. Sanlam has and always will call Africa home. For the last 100 years, the Group has been 100% committed to investing in Africa’s people and potential.... Continue reading→
Tribeca Public Relations promotes Crystelle Laljith to Account Executive
Tribeca Public Relations (Tribeca) has promoted Crystelle Laljith to Account Executive, after she successfully completed the agency’s comprehensive internship programme.“Crystelle has shown true commitment to mastering the skills development plan within the internship programme and has already delivered outstanding results for her clients,” says Nicola Tarr, business unit director at Tribeca. Crystelle has been exposed... Continue reading→
Relativ Group appoints CEO
Relativ Group, founded by Brett Tucker, has announced the appointment of Sijadu Mzozoyana as Chief Executive Officer of the company effective 1 September. “This is the first big step towards transformation in our Group, and what we believe is a crucial move for media owners in South Africa,” says Brett. “Sijadu is a phenomenal home... Continue reading→
Gaining Momentum through Energised New Campaign
Conceptualised by creative agency House of Brave, Momentum embraces its most valuable asset in distinctive brand drive Momentum has unveiled its new brand campaign, designed to engage with their market through a message which resonates with individuals and financial advisers alike. The campaign, conceptualised by creative agency House of Brave, is based on a fundamental... Continue reading→
The changing face of retail
Cecil Ungerer, Chief Sales Officer of in-store advertising innovators Smart Media Despite challenging global economic conditions, retail sales in South Africa rose 1.3 percent year-on-year in July. You can download the full Stats SA report here. Even though this is in line with expectations, it is still a positive sign that consumers have been... Continue reading→
Tribeca successfully launches the first LEGO® Certified store in South Africa
The Great Yellow Brick Co appointed Tribeca Public Relations (Tribeca) to support the launch of South Africa’s first LEGO®-Certified Store, with the aim of raising awareness and driving opening sales of the store in Sandton City Shopping Centre.The 179m2 Sandton City store is also the first LEGO® Certified Store in Africa, with similar stores found... Continue reading→
Mikateko Media wins SAA, Sawubona account
Strategic communications agency, Mikateko Media, has announced that it has won the pitch to publish Sawubona, the magazine brand of South African Airways (SAA), for the next three years. Their first issue will be on flights from today (1 October).With the new Sawubona, readers can expect a complete redesign of the print magazine as well... Continue reading→
SCOPEN Africa news & feedback from the AdForum global worldwide summit autumn preview – Amsterdam
SCOPEN Africa in conjunction with the IAS will be hosting two post-event masterclasses to provide news and feedback from the AdForum Worldwide Summit that took place in Amsterdam during the month of September. These masterclasses will focus on the Amsterdam AdForum highlights and other memorable moments from three days with 30 other international pitch consultants... Continue reading→
Goodbye consumers, Hello AI!
The job of branded goods and companies is about to get much harder, says Sandra Burger, Business Unit Manager at The MediaShop Smart assistants or rather AI (Artificial Intelligence), much like butlers or assistants of an era gone by, will require companies to transform their strategies by no longer selling to their previous direct customers and... Continue reading→