Latest Industry News
20 South African fashion designers collaborate on new Castle Lite campaign
Egg Films’ Lebogang Rasethaba directed Money Calling, a new multi-format video which includes several TVCs and a music video featuring South African hip hop stars Nadia Nakai, Frank Casino and music producer Dellz. Money Calling is set in a mysterious, moody, cold world of high fashion, rituals, and a council of elders. The house is icy and futuristic... Continue reading→
Are you ready to reach your future customer?
Is there any value in comforting your customers today with nostalgia from yesterday when their choices are naturally evolving at the rapid pace of a vastly shifting world around them? Gareth Grant, Business Unit Head at The MediaShop, questions how best to future-proof a brand’s message to a post 2020 customer base. In the current... Continue reading→
Project Runway from Ola! Films
Project Runway sees SA’s aspiring fashion designers given a chance to compete for a big break into the industry. The fashion design contestants compete with one another in a five-week reality show on DSTV to create garments restricted by time, materials and theme. One by one they are eliminated until the few left standing prepare... Continue reading→
Vega hosts Open day
Vega, a brand of The Independent Institute of Education (The IIE), will host its next open day on Saturday, 4 August 2018. Vega invites learners, parents and working professionals to attend its next open day for the year, taking place at Vega campuses nationwide on Saturday, 4 August 2018. The open day will give prospective... Continue reading→
GIBS’ Acumen magazine takes home gold at the 2018 International Tabbie Awards
After a successful 2017 Tabbie Awards Result for Contact Media and Communications’ Afropolitan Magazine last year, the dynamic and custom publishing house is at it again, taking Gold in the Tabbie Awards Best Single Issue Category for their custom B2B title Acumen Magazine. The Trade Association of Business Publications International (TABPI) unveiled the 2018 Tabbie... Continue reading→
Wake up to the perfect soundtrack with Spotify and Clock app from Google™
Trouble getting up in the morning? Don’t worry. Whether you’re looking to hit the snooze button or need a jolt of energy, Spotify and the Clock app from Google™ will now offer the perfect soundtrack to start your day. Starting today, Spotify and Google are partnering to help both free and Premium users on Android™... Continue reading→
Driving the in-store brand experience
By Cecil Ungerer, Chief Sales Officer of in-store advertising innovators Smart Media In the highly competitive environment of in-store advertising, brands are contesting limited market share. Consumers have become more discerning of what they buy owning to the availability of product information online. It is therefore imperative to cut through the clutter and create a... Continue reading→
Global collaboration on Let me Live
South African photographer and director, Chris Saunders is the creative talent behind the superb intercontinental music video ‘Let Me Live’, a collaboration between Rudimental and Major Lazer launching globally this month. Saunders says: “This project was a six month developmental process because we wanted to do something really disruptive; really different. We shot about 30%... Continue reading→
Technology: the challenge for marketers
By Andrew MacKenzie, MD of Boomtown I recall watching a movie called Groundhog Day in which a man wakes up to the same sequence of events, day after day. With the rapid changes the world is facing because of technology, nothing could be further from the truth today. We will almost certainly wake up... Continue reading→
Black River FC wins Metropolitan account
Black River FC, the small Johannesburg agency with the big heart, keeps knocking them out the park and has been awarded the Metropolitan account. In a four-way pitch which included some well-known names from South Africa’s advertising industry, the team at Black River FC took top honours and will help drive the brand’s journey into... Continue reading→