Latest Industry News
Will ChatGPT replace our jobs?
By Richard Frank, CTO of Flow Communications Artificial intelligence (AI) chatbot system ChatGPT is generating poems, articles and songs, and is writing code and social media campaign ideas in mere seconds, setting the world alight with questions and concerns. Creative professionals are asking: are we in danger of losing our jobs to Chat GPT? Are we plagiarising when we outsource parts... Continue reading→
Five digital business trends to keep up with consumers in 2023
It’s hard to think of life without technology. From being able to stream movies on Netflix, asking Alexa to play our favourite songs or just being able to Google the weather, latest soccer scores or answers to life’s most puzzling questions – technology is playing a central role in the way we work, play, and do business.... Continue reading→
Be More Human And Win The Future For Your Brand
By Rogan Jansen Founding Partner and Creative Director, DashDigital Rogan Jansen, Founding Partner and Creative Director, DashDigital explores how brands can build deeper connections with specific demographics in the ever-changing digital landscape. Jansen emphasizes the importance of empathy and understanding the target market, as well as the role of AI and data in brand communication.... Continue reading→
A ten-point checklist before you start trading on Amazon
If Amazon follows previous global patterns, all indications point to the global marketplace launching in South Africa around October 2023. This doesn’t leave local brands with much time to lock down their marketplace strategies if they hope to take advantage of Amazon’s first Black Friday. Head of Operations (Marketplaces) at Incubeta, Anouck van Rietschoten, shares... Continue reading→
How your social media behaviour can impact your insurance risk profile
In today’s digital age, social media has become an integral part of our daily lives. We use it to stay connected with friends and family, share our thoughts and experiences, and even conduct business. However, many people are not aware of how sharing personal information on social media can impact their insurance. “Social media has... Continue reading→
The 2023 Nedbank Integrated Marketing Conference (IMC) explores the frontiers of marketing
Marketers, brand custodians and creators might well believe that we have reached the zenith of marketing. After all, we’ve arrived at a time where we understand our clients better than ever before. It’s common practice to leverage powerful datasets to pre-empt buying patterns and engage in real-time conversations to gauge client sentiment. The reality is... Continue reading→
Why LSM is giving way to SEM – How we live vs. what we have
ProActive, the dedicated activation agency of leading marketing and Out of Home media owner, Provantage, consistently gathers measured insight into consumer habits, economic segments and behaviours. LSM (Living Standards Measure) has traditionally served as the accepted audience measurement benchmark for many years. However, Proactive is upholding new industry standards by moving towards SEM (Socio-Economic Measure),... Continue reading→
Data security during loadshedding: what should you know?
Everything is going fine, but then the power cuts out. No problem, your employees have laptops, and backup systems keep PCs running. But what about your data? What steps have you taken to ensure your business information and application services remain available when loadshedding strikes? And did you also cover your security? When data and... Continue reading→
Effie South Africa Committee Tasked with Highlighting Effectiveness in Marketing
Effie South Africa appoints new committee to drive excellence in marketing and communication Anwar Jappie elected Effie South Africa Chair Committee to oversee annual awards program, Effie dialogue series, and Nedbank IMC partnership The Association for Communication and Advertising (ACA) is proud to announce the new Effie South Africa Committee, tasked with promoting and growing... Continue reading→
I’m In an Agile State of Mind
The secret to work-life balance is thinking agile, says Alex White. “Agile”. It’s a word that gets thrown around too often without enough thought. I’ve heard this come up so many times in various meetings, reviews and even casual corridor conversation. You know how it goes: “We need you/the team/the structure to be more agile.”... Continue reading→