Latest Industry News
What are activations without ROI?
Peter KohlÖffel of ProActive™ unpacks the importance of measuring activations, in terms of return on investment across all elements – growth in sales, growth in customer base, brand assimilation, brand affiliation and response to call to action. Let me begin by stating a fact: If your activations agency has never provided a report that measures... Continue reading→
Sarah Baartman District Municipality appoints Boomtown for tourism brief
Following a tender process, Boomtown has been appointed to review and implement the Sarah Baartman District Municipality’s tourism marketing strategy over 32 months. Boomtown previously worked with the Sarah Baartman Municipality’s tourism department for over ten years until 2015. “We’re delighted that the tourism team at the Sarah Baartman Municipality has returned to the Boomtown... Continue reading→
No matter the reading platform – quality content is key to advertising success
In on-going, large sample studies over the past two years, London based research company Lumen has conclusively proved that the actual viewing of, as opposed to potential exposure to adverts (no matter the reading platform of digital or print) leads to almost 9 times more sales. Lumen is an attention technology company that uses eye... Continue reading→
Making local (even more) lekker: good for everyone
By Bobby Amm, Executive Officer, the Commercial Producers Association There are about 44.4 million black people in South Africa, 6 million of whom are middle class (a figure that has tripled in the last 12 years). Black high-net-worth individuals (HNWIs) have also increased by 179% since 2007, while white HNWIs have declined by 42%. Why... Continue reading→
Weathermen & Co storm ahead with three new client wins
Having just celebrated four years in the business, Weathermen & Co Advertising (W&Co) adds three new pieces of business to its growing list of premium clients with Pupkewitz MegaBuild, Namibia Oncology Centre (NOC), and Wecke & Voigts. W&Co – a subsidiary of the Ohtlhaver & List (O&L) Group – started off 2017 with a bang,... Continue reading→
Advertising, Social Media And PR Agency search processes – Call For Credentials
The Independent Agency Search & Selection Company (IAS) is acting on behalf of a large South African company who wishes to engage and work with 100% Black owned and managed agencies across various disciplines and who have a revenue of less than R 10 million per annum. Please provide ONE hard copy set of your... Continue reading→
FCB Africa to power the Sasol brand
After a 4-way pitch, FCB Africa has been appointed to handle the above-the-line marketing communication for Sasol. Formed in 1950 in Sasolburg, Sasol pioneered oil-from-coal technology, effectively shifting the petroleum paradigm on a global scale. Today, it is an international integrated chemicals and energy company leveraging technologies and the expertise of its 30 300 people... Continue reading→
What makes Sundays so special for advertisers.
Sunday is the ideal day for people to kick back and relax, or do whatever it is that they love best and Ads24’s Sunday titles – Rapport, City Press, Son op Sondag and Sunday Sun – are the perfect accompaniment for a serene Sunday, which also makes them the perfect platform for advertisers. “The Sunday... Continue reading→
Man Up, Slow Down
To draw attention to the national 16 Days of Activism campaign, FCB Cape Town has developed another hard-hitting ad for the Western Cape Government’s Safely Home initiative. 16 Days of Activism challenges violence and abuse against women and children. Often missed, aggressive driving is itself a form of abuse against those travelling with the driver. The new ad... Continue reading→
Inbound Marketing – Everything you need to know about the responsibilities of agency vs client
Your Inbound agency is your partner, which means sharing responsibilities. Here’s a list of which responsibilities your agency will need you to champion – and which they will take off your plate. Remember, in order for Inbound Marketing to deliver the best results, you have to work with your agency as a partner – not... Continue reading→