Latest Industry News
Preparing students for the complex world of ‘adulting’
Ask almost any young graduate about the experience of taking their first big steps into the real world after completing their studies, and they will probably tell you that they were “never ready”. Along with paying rent and learning how to do a tax return, starting a new career can be challenging, and entering the... Continue reading→
ProActive™ Campaign drives positive engagement for Halls
Being in the right place at the right time forms the cornerstone for the kind of experiential marketing strategy that ensures campaign success. This was an integral part of a campaign recently implemented by ProActive™ for Halls. Strategized by Saatchi and Saatchi, the creative concept pushed the brand message “Own the Moment”, with a focus... Continue reading→
Provantage Media Group’s Airport Ads® Launches Visionet™ at Lanseria
Digital Out of Home (DOOH) is becoming increasingly popular within airport environments – according to Airport World magazine, it now accounts for between 20% and 40% of sales at large international airports[i]. The global trend towards making use of this highly effective advertising medium points to its relevance and immediacy – and luxury brands are... Continue reading→
My Advertising Doesn’t Resonate With African Women
Just over 75% of marketers of the African continent don’t believe that brands on the continent are marketing effectively to African women, and 70% of these marketers say their own marketing efforts don’t strongly resonating with that target market. In other words, marketers believe that 75% of budget spent on communicating with and marketing... Continue reading→
Herbalife and Yamaha Distributors South Africa unveil bLU cRU partnership
This year Herbalife South Africa partnered with Yamaha Distributors South Africa (YDSA) as joint title sponsors of their endurance off-road, factory-supported, motorcycle racing team, the Herbalife bLU cRU Yamaha Racing Team. Yamaha created the bLU cRU Yamaha Team in 2017 to provide a stepping stone for the next generation of off-road motorbike endurance racers who... Continue reading→
Local newspapers – an impactful way to connect with the vast emerging market
Consumers want to be informed about what is happening close to home, which is why local newspapers are still the central platform for this type of news. Caxton Local Media invests in 141 local newspapers that act as a community mouthpiece, bringing relevant information to the surrounding communities. 34 of these newspapers have an “emerged... Continue reading→
Beautiful News South Africa year in review
On 31 October 2017, Beautiful News, a unique content marketing platfrom, will have achieved its altruistic target of sharing 365 uplifting short films in one year about the positive South African experience. The project reached over 500 million across all platforms over the first three quarters alone. Beautiful News South Africa is an unprecedented content marketing platform created by Ginkgo Agency,... Continue reading→
Jupiter CT Take Home A Gold At The MMA EMEA Smarties Aards
The BURGER KING SA #Swhopper campaign firm favourite for judge. Recognising the importance of creativity in the mobile marketing industry, the MMA EMEA Smarties Awards were held in Istanbul, Turkey, 26 October 2017. The Jupiter Drawing Room Cape Town was awarded a Gold in the Promotion category for its #SWHOPPER campaign for BURGER KING® South Africa. BURGER KING® SA asked... Continue reading→
How junk status will affect your marketing
Marketers across South Africa are all asking how junk status will affect your marketing expenses. Here’s some tips to help you stretch your budget for maximum ROI. If you’re tearing your hair out, looking for ways to cope with budget cuts, and downsizing your marketing budget, you’ve come to the right place. Whenever the economy... Continue reading→
Scary facts – courtesy SPARK Media
SPARK Media provides us with some ‘Scary Facts’, just in time for Halloween, with insights from their ROOTS 2016 survey.