Latest Industry News
Absa looks to boost card usage over cash with a campaign from FCB
Absa intends boosting card usage over cash with a new campaign from FCB Joburg that utilises television, radio, out-of-home, digital, social and internal communications. ‘Swiiish’, which features a protagonist who enters the lives of people paying with cash to question that foolhardiness at various points-of-sale, takes its strategic direction from the platform ‘Anything cash can... Continue reading→
Marketers need to rely on tech advances to maintain consumer relationships
Ad-tech solution integrates customer data with automated social media ad targeting, revolutionising client relationships. Digitisation has provided marketers with a wealth of data. When effectively correlated and sequenced, marketers can gain deep insight into almost any aspect of their customers… from shopping habits, to their position on the customer journey, through to being able to... Continue reading→
SCOPEN shows you kept your Promise
The results of SCOPEN 2017 show Promise to be the most improved agency with regard to market perception, moving up 25 positions since Scopen 2016. On top of that, five Promise staff members – namely, Verushen Reddy, Nic Kostouros, Marc Watson, Yolandi Buys and James Moffatt – are considered by the industry to be outstanding...
Clockwork Media wins Financial Mail AdFocus PR Agency of the Year
Johannesburg based marketing and communications agency, Clockwork Media, capped off a highly successful year last night, winning PR Agency of the Year at the Financial Mail AdFocus Awards 2017. Speaking at the event, just minutes after taking to the stage to accept the trophy, Clockwork Media Executive Director, Nic Simmonds, had this to say:... Continue reading→
SCOPEN 2017: Another gem in the King James crown
AGENCY SCOPE 2017 – the second annual report by Spanish-based independent research company SCOPEN and the Independent Agency Search & Selection Company (IAS) – has just placed another gem in the crown of one of South Africa’s favourite and most successful agencies, King James. Together, Alistair King and James Barty were dubbed the most admired... Continue reading→
Game of Content: Content Marketing lessons from Game of Thrones
Game of Thrones is the biggest thing to hit mass media since Marconi proved the feasibility of Radio communication. It has taken the world by storm and has gotten millions of people talking about it. Don’t worry, there will not be any spoilers in this article, so please continue reading. For those of you that don’t... Continue reading→
Cathay Pacific Group to roll out inflight Wi-Fi across its wide-body fleet from mid-2018
With broadband connectivity, customers will now have more than the cabin to roam when the seat belt sign is turned off. The Cathay Pacific Group has announced that they will be introducing high-speed Wi-Fi to its Boeing 777 and Airbus A330 fleets from mid-2018, in response to its customers’ growing demand for inflight connectivity. This... Continue reading→
Entrepreneurs key to addressing South Africa’s desperate jobs crisis
South Africans must embrace the entrepreneurial culture because the old days of jobs waiting for them after graduation are long gone. The country’s economic future depends instead on the quality of its entrepreneurs, in whose hands most future jobs – and income generation – will lie. That was the warning sounded by Unathi Njokweni-Magida, Engen’s... Continue reading→
SCOPEN 2017: Demographica hits top spot in several key areas
If reaching top positions in both account management and the professionalism of its team is notable, Demographica topped that achievement by ranking number one in several other sectors of the SCOPEN 2017 research results too. Says Johanna McDowell, CEO of the IAS, which partnered with Spanish-based independent research company SCOPEN to produce AGENCY SCOPE 2017:... Continue reading→
Vega launches new Media Management short course in partnership with AMASA
Vega, a brand of The Independent Institute of Education (The IIE), is launching a Media Management in Brand Building short course, available at its Johannesburg and Cape Town campuses from 2018 onwards. The short course has been developed by the Advertising Media Association of South Africa (AMASA), a body focused on attracting and retaining bright... Continue reading→