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Latest Industry News

Vega invests R3 million in the next generation of industry decision makers

Building an inclusive creative industry starts with a good education, ensuring young people are empowered to hold their own in the working world and sustain successful careers in the future. Vega, a brand of The Independent Institute of Education (The IIE), supports transformation in South Africa’s brand communication fields with bursary programmes and annual events,... Continue reading

Planning agency relationships for 2018: Timing is key for marketing professionals

  As South African companies head towards the summer holidays, many are winding down. Not so for Marketing Directors, says IAS Managing Director Johanna McDowell, as this six-month period has come to be known as “review season”. “Just as individuals review their year toward the start of a new one, CMOs and marketing managers begin... Continue reading

Why I studied a business degree at a ‘creative school’

 The future of business is by no means a straight line, with companies now expanding their recruitment criteria to include candidates with creative backgrounds and skill sets. As a result, young people entering the job market are beginning to take a more comprehensive, unconventional approach to their studies to become ‘all-rounders’ in their chosen field.... Continue reading

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