Latest Industry News
Gautrain’s multiple platform and integrated marketing approach proves successful
In 2017, Gautrain joined forces with Contact Media & Communications, in order to create a year-long, integrated, multi-platform marketing campaign using custom print (The Afropolitan magazine and OnRoute magazine), digital media, social media, an experiential activation and all the Gautrain station screens throughout Gauteng. The campaign, which was called “Connecting the Dots” ran... Continue reading→
The Matt Brown Show’ chats to South African entrepreneur, Max Lichaba
This week’s episode of The Matt Brown Show was live from Kwa-Lichaba in Vilakazi Street. The guest on the show was entrepreneur Max Lichaba, CEO of the Lichaba Group.Lichaba invited 50 underprivileged matric and university students to discuss the intricacies of starting a business. With years of entrepreneurial experience, Lichaba discussed his own personal journey... Continue reading→
Ster-Kinekor theatres and Saftas announced winner of young achiever award
The who’s who of the South African film and television industry put on their best as they walked the red carpet with their peers. This, in preparation for the announcement of all the winners at the 12th Annual SAFTAs (South African Film and Television Awards) ceremony at Sun City this evening (24 March). Among... Continue reading→
Consumer rights must include awareness and enforcement
When a product does not work properly or a service provider does not deliver as expected, indignant consumers are quick to assert that they know their rights, but they often do not. “Most people are simply too busy to find out what their rights really are and tend to rely on assumptions, advice from a... Continue reading→
It’s time you start marketing like an investor
Haphazard. This is often the approach that businesses take to marketing, where they are easily side-tracked by fleeting, quick wins. CEOs wouldn’t have this cavalier attitude to any other long-term investment plan, so why treat marketing this way? To create and stick to a marketing strategy that works, it might be wise to tackle your... Continue reading→
Augmenting Activations through Digital
Peter KohlÖffel of ProActive™ explains that with the trend towards bigger, better and more integrated activations campaigns, digital interaction is evolving to become a critical element in the campaign mix. Over the past decade, activations have become an exceedingly more integrated part of the overall mix. The trend towards consumers wanting face to face interaction,... Continue reading→
Reputational Risk of Social Media
By: Bradley Elliott, director at digital customer experience specialists, Platinum Seed In the sometimes-fraught relationship between major corporations and ordinary citizens (consumers), the explosion of social media has shifted the power into the hands of the masses. Events that routinely slipped through the cracks of public scrutiny prior to the age of Twitter and Facebook... Continue reading→
The 7 soft skills every inbound marketer needs
By: Lauren Lokker It takes more than just a background in marketing to make you a successful inbound marketer. In fact, you might be surprised at the wide range of the soft skills you need to succeed at an inbound marketing agency. Just over a year ago I joined Spitfire Inbound as an intern in... Continue reading→
The Niche Guys They Came, They Saw, They Changed
While the South African advertising industry wrestles an array of inevitable changes from empowerment to technology and everything in-between; local advertising agency The Niche Guys have shaped an offering they describe as “hyper relevant for local conditions” and their explosive growth in 2017 proves that clients are increasingly enjoying their service.Through their unique model for... Continue reading→
Research shows that seasonal ad spend is still relevant in turbulent times
The past few months have been an interesting time for South Africa and while the signing in of Cyril Ramaphosa as the new president of the country has been touted as the “new dawn of an era”, we’ve been left with no doubt that it will be a long road to recovery for our ailing... Continue reading→