Latest Industry News
10th Street pulls off Hot Powerball Spot
The production, a partnership with Wetpaint Advertising agency directed by Mfundo Mkhize of Ola Films, showcases the ridiculous things one could do with Powerball winnings. Despite the extremely short filming schedule of a single day, the collective efforts resulted in a fresh production rich in dynamic performances and striking images. “We ran into a few... Continue reading→
Jake Bester joins Dalmatian as Executive Creative Director
Ad industry heavyweight Jake Bester has recently been appointed as Partner and Executive Creative Director (ECD) at Dalmatian Advertising. Bester has eighteen years of creative experience to his name, starting with an 11-year stint at Ogilvy Cape Town and most recently as ECD at Publicis Machine, where he helped build the agency from it’s inception... Continue reading→
The rise and rise of washroom media
Everybody uses it, we visit it at least a few times a day, we go there on our own and even though we’re only there for a short time, we remember great graphics and clever payoff lines from the washroom. Industry leader in indoor lifestyle advertising in washrooms, airports, gyms, nightlife, cinema, fitting rooms and... Continue reading→
Brand Council’s “Brand Barometer” Results Presentation A Success
Last week, the Brand Council South Africa (BCSA) presented the annual Brand Barometer Survey results from 2017, providing all who attended the event with sobering truths about the state of our industry. In 2008, leading members of the Brand Marketing industry gathered with the intention of forming the Brand Council of South Africa (BCSA). Over... Continue reading→
The Big Opportunity: How To Grow Brands In Recession
by Rita Doherty, Chief Strategy Officer, FCB Africa Recessions suck, but there is a major opportunity for brands that only comes around in a recession. Brands that maintain advertising exposure when competitors are cutting back, can grow their market share at lower costs than during times of growth. This is because market share is cheaper... Continue reading→
Sacrifice for your studies, top Gauteng matric advises class of 2018
Gauteng’s top Engen Maths and Science Schools (EMSS) 2017 matriculant Esther Shuping had two secret weapons to ensure her success – her mother Puleng Shuping and the brilliant EMSS teachers who helped her secure a clean sweep of straight As. And although Esther begun her B. Pharmacy studies at Wits University earlier this month, she... Continue reading→
Rocking radio content for the Massiv purpose market
The not-so-hidden secret behind the buzz surrounding the Massiv Metro taxi radio station is finely tuned radio programming. Hybrid radio station Massiv Metro is the brainchild of top-rated DJ, DJ Sbu and Massiv Media, the 2017 Media Owner of the Year Award winner, that streams live in Johannesburg taxi ranks and taxis, and online at www.massivmetro.com.... Continue reading→
Eastern Cape matric walks the long road to his dream job
Eastern Cape matriculant Lutho Jimana did not let his long daily walk to school, his overcrowded home where it was difficult to study, nor financial constraints due to his mother’s unemployment get in the way of studying towards his childhood dream job. This month Lutho began his studies at Rhodes University that will ultimately see... Continue reading→
Consumers proving to be the best brand ambassadors
More and more marketers and brand managers are realising that their best brand ambassadors are their very own consumers, but they seem unsure where to find them and subsequently, how to “on-board” them. Enter theSALT, specialists in influencer marketing, offering their clients positive brand conversations that originate from existing customers. “A marketer’s existing customers... Continue reading→
Flock provides Digital Application for the Integrated Marketing Conference
Flock Event Management’s customisable, flexible and cost-effective mobile app provided delegates and speakers with a seamless experience at the recent IMC 2018 conference. Held in Johannesburg for the 6th time, IMC is said to be the leading marketing and communication conference in Africa, exposing delegates to the full range of communication disciplines including digital and... Continue reading→