Latest Industry News
365 Digital launches programmatic Private Marketplace
South African publisher solutions business, 365 Digital,have launched their premium programmatic Private Marketplace. A Private Marketplace (PMP) is where private, invitation-only digital advertising deals are bought and sold programmatically over a curated list of premium websites. A PMP is a tool specifically found in the programmatic space; a type of buying mechanic allowing specific deal... Continue reading→
SPARK Media adds two more local papers to its stable
Local community newspapers, Die Pos and The Beat have joined the SPARK Media stable of local community newspapers, bolstering the media owner’s already 3.4 million strong weekly circulation in urban homes. Die Pos, a sold paper, delivers 6,000 copies weekly into Bela Bela (Warmbaths), Modimolle (Nylstroom), Naboomspruit, Vaalwater, Settlers, Pienaarsrivier, Leeupoort, and Radium areas. The... Continue reading→
Debonairs Pizza’s ‘Lamba Busters’ campaign now in full swing
With the launch of the third radio spot in a series created to draw South Africa’s attention to its latest ‘Real Deal for a Steal’ special offers, Debonairs Pizza’s ‘Lamba Buster’ campaign is in full swing. Featuring La Bamba, the energetic dancing tune made famous in 1958 by Mexican-American musician Ritchie Valens, the campaign ‘sings’... Continue reading→
M&C Saatchi Abel Shines at APEX Awards 2017
Nando’s and Heineken’s Strongbow win key creative effectiveness awards for the first time… M&C Saatchi Abel landed APEX awards on both its entries for Nando’s and Heineken’s Strongbow Cider at the annual gala event held last week. The agency’s South Africa launch of Strongbow was the most successful launch globally for the Heineken Company, earning... Continue reading→
Nfinity grows again!
Headed by entrepreneur Ken Varejes, Nfinity is an established innovation hub constantly on the lookout for hot pioneering businesses in the media space. The company’s latest partnership includes mobile advertising innovator, AdColony. Headed in the South African market by Andrew Kramer, AdColony is the global leader in innovative in-app mobile video advertising, offering consumers access... Continue reading→
#ISeeYou: Sunu finds the beauty in ordinary South Africans for Metropolitan
Fresh from winning Gold, two Silvers and a Bronze at Cannes Lions last month, Egg Films’ director Sunu has released his most ambitious ad yet: #ISeeYou, Ogilvy Cape Town’s new campaign for Metropolitan that shifts the focus off the financial giant and onto its customers, with the message, “We see you. We’re for you. The... Continue reading→
Spitfire Inbound flies high as a HubSpot Partner
Spitfire Inbound was founded with one aim in mind – to help its clients to improve their marketing strategies using the inbound methodology. It offers a full-funnel service, from attracting visitors to converting leads and closing customers. Since partnering with HubSpot, Spitfire Inbound has built a sustainable business and, today, 100% of its clients are... Continue reading→
Kilted Media launches
It’s the man in a kilt! Owlhurst Communications has launched its media and strategy division – Kilted Media. The division is headed by Mark Campbell – aka, the Kilted Man. “An opportunity existed to provide smaller brands and SMMEs with access to media tools, strategy, implementation and negotiation that is normally only available to larger... Continue reading→
12 tell-tale signs your marketing team is overwhelmed
If your marketing department is beginning to look like the cast from The Walking Dead, it’s probably time to consider outsourcing to an agency. Seriously though, there are many benefits to having an in-house team of marketing experts but there comes a point where even the most talented team can break under the pressure of... Continue reading→
The digital state of mind
By: Sheri Govender , Junior Account Manager at Condriac Digital Communications The South African socio-political climate is currently undergoing rapid change and this has farreaching effects on business. The recent cabinet reshuffle has adversely impacted the economy, with two leading financial agencies being forced to downgrade the credit and trading status of our country. This... Continue reading→