Latest Industry News
Media relations expert APO Group experiences record growth in Africa and the Middle East and plans continued expansion for 2019
APO Group’s growth of 60% in 2018 reaffirms the company’s position at the forefront of media relations in Africa and the Middle East APO Group (https://www.APO-opa.com), the leading media relations consultancy and press release distribution service in Africa and the Middle East, delivered record growth of 60% in 2018, representing a turnover that has more than... Continue reading→
New Publication Explores SA’s Greatest Asset: Human Potential
Ultimately, there are only two ways to improve the world – through technology and through behaviour change. The DG Murray Trust’s new publication, the Human Factor, focuses on the latter. “Far too often people are viewed as the ‘problem’ in development; through the lens of the Human Factor, we see them as development’s greatest asset,”... Continue reading→
Tribeca renews partnership with The Capital Hotels and Apartments
The Capital Hotels and Apartments has renewed its retainer contract with Tribeca Public Relations, after the agency exceeded the company’s mandate to expand awareness about its industry-disrupting offerings. The Capital Hotels and Apartments is one of the largest providers of fully serviced luxury apartments and hotel rooms in the country, with properties in Johannesburg, Pretoria,... Continue reading→
South Africa’s Marketers Rewarded for their Excellence Call for Entries
The inaugural Marketing Achievement Awards – an event that celebrates excellence in the science and art of marketing – will recognise and reward those innovative marketers whose work demonstrates the intrinsic value inherent to this crucial discipline, whilst simultaneously raising marketing’s profile and elevating it to the position it rightfully deserves within South Africa’s businesses.... Continue reading→
Mall Ads sets up kiosk for vida e caffè
Vida e caffè has opened a kiosk in Musgrave Centre in Durban, Kwazulu-Natal. Facilitated by mall marketing specialist company Mall Ads, the kiosk is perfectly located under an escalator in an area that is prominent, captive and experiences a high footfall. “Coffee kiosks under escalators have popped up in malls all over the country as... Continue reading→
Ridley Scott directs new ad for Turkish Airlines
Turkish Airlines has used three-time Academy Award nominee Ridley Scott to make their new “The Journey” television commercial aired for the first time during the first quarter of the Super Bowl this Sunday. This is Scott’s first commercial after an 18-year break. “I decided to go back and click-into advertising because I love the chase... Continue reading→
Fourways Mall Invites Shoppers To Play@4wm With Bus Shelter Campaign
Fourways Mall has turned to out of home media to draw shoppers from surrounding areas, tasking Street Network with a visually striking promotional campaign on bus shelters and taxi ranks in the surrounding area to grab the attention of commuters in the general Fourways area. These locations are key, as their proximity to the Mall... Continue reading→
Boomtown looks to the future as it celebrates 25 years
February 1st marks 25 years since Neil Hart founded one of South Africa’s leading independent agencies, but Boomtown is celebrating by looking to the future. While the agency is taking a brief look back at its history, via a timeline, and sharing quotes and photos from the archives, the majority of the agency’s 25th anniversary... Continue reading→
ROOTS 2019 is building to be bigger than ever
The 2019 launch of South Africa’s largest urban community quantitative survey, ROOTS, is boasting more areas, more communities and more insights into the survey than ever before. The bumper addition is building momentum and is set to be launched in June this year “Due to the increase in scope, TNS researchers are still in field... Continue reading→
Look for the positivity throughout 2019…
Gareth Grant, Business Unit Director at The MediaShop challenges us to lose negativity And just like that it’s 2019! The festive season decorations have been packed away and the Easter eggs have already found a new home on the impulse purchase shelves, making resolutions for the New Year that much harder to adhere to.... Continue reading→