Latest Industry News
Cash Crusaders creates brand affinity through TRANSIT.TV™
To create brand affinity in the commuter market, Cash Crusaders is flighting a commercial on the wide-reaching TRANSIT.TV™. The digital channel flights in taxis, in bus stations, in taxi ranks and in train stations throughout South Africa and has proven to be a vital marketing element to reach the mid LSM market. “The... Continue reading→
Johanna McDowell appointed on advisory council of Women in Marketing
Women in Marketing is pleased to announce the appointment of Johanna McDowell as a member of its Advisory Council for 2018. Currently the Managing Director of the Independent Agency Search & Selection Company, is the only representative from South Africa to be appointed on the Advisory Council. “It is a great honour for me to have... Continue reading→
Why analogue values are the future for digital strategies
By Roxanne Marais –Part-time student at Vega, a brand of The Independent Institute of Education (The IIE) I recently completed the Digital Brand Strategy course at Vega, and what surprised me most wasn’t the content that we learned, but rather, how we learned to think about it. After a brief introduction on perspective and how... Continue reading→
Six tips for creating stand-out videos
They’re young and at the top of the competitive game of video production; they’re Chace Geyer and Devin Risely, a team of two entrepreneurs who just six months ago launched the rapidly-growing CBR Productions, affiliated to CBR Marketing Solutions.Taking a distinctly cinematic approach to corporate and social media videos, along with their full in-house production... Continue reading→
IAS Agencies Masterclass – How to BEE for 31st March 2018
The Independent Agency Search & Selection Company (IAS) will be hosting an interactive presentation and discussion with Deon Oberholzer, Group CEO of Gestalt Growth Strategies on Tuesday 13th February 2018. Masterclass will cover the following: A brief recap of the Amended MAC Sector Codes What’s with the marginalisation of black men in the MAC... Continue reading→
House of Brave Announces Empowerment Deal for Agency Group
The true meaning of transformation in the South African advertising industry is finally coming to the fore with the acquisition of 25.1% share by FastGro Investment Holdings (a 100% black owned investment firm) of independent agency House of Brave (HOB) as well as the appointment of new Group CEO Karabo Songo and Chief Future Officer... Continue reading→
Ryan Williams Appointed As CEO Of Ster-Kinekor Theatres
Ryan Williams, the current CEO of Primedia Unlimited, has been appointed as the of CEO of Ster-Kinekor Theatres, effective from 1 February 2018. Williams started working at the Primedia Group at Ster-Kinekor Theatres in 2012 and was instrumental in turning the Cinemark advertising business around. Williams has held several positions within the Primedia Group and... Continue reading→
Netwerk24 successfully maintains its growth streak
Following the new offering of Afrikaans lifestyle magazine titles on Netwerk24, the news channel has maintained a fantastic growth streak with a further 16% increase in subscribers in November 2017 followed by an above-average subscription growth of 7% since December 7, a period where media consumption is traditionally low. At the end of December, Netwerk24... Continue reading→
SCOPEN Marketers Masterclass Trends of the South African Communications Industry
SCOPEN is gearing up for its 2018 marketers masterclass 3 cities tour – the first stop is Johannesburg at the IoD on 7 February 2018 from 2pm – 4:30pm, the second will be in Durban, Umhlanga on 22 February 2018, the tour comes to an end in Cape Town on 1 March 2018. The masterclasses... Continue reading→
The Media Online launches a press office
The Media Online is launching a simple and effective press office for media companies today [1 February 2018]. The press office will provide these companies with an additional opportunity to increase their exposure on a platform that is guided by the payoff line: Targeted. Relevant. Useful. “We are very excited to launch our very own press office.... Continue reading→