Latest Industry News
Full-time direct selling attracting more males
Traditionally more women than men were attracted to direct selling to supplement or earn an income, but more South African men are now exploring direct selling opportunities. According to the Direct Selling Association of South Africa’s latest figures the number of active male sellers has increased by 51% in 2016. The research shows that of... Continue reading→
Three bikers, one brilliant website – The Bike Show goes digital
A project that got our digital big shots all revved up and ready to show what we can do. When we were approached by Donovan Fourie to build a new site for The Bike Show, our digital AD and head of digital, who are both avid bikers, were over the moon. “The Bike Show travels... Continue reading→
AccelerateHer calls on Ekurhuleni-based, black women entrepreneurs
Applications now open for SA’s most impactful fully-funded business accelerator Seed Academy in partnership with WDB is calling on young, black female-owned businesses to fast track their success through AccelerateHer – a three-month business accelerator sponsored by Shell Downstream South Africa. AccelerateHer provides women entrepreneurs with an intensive programme including developmental workshops, high impact business development... Continue reading→
YourData.Network gets the most out of your consumer or B2B database
YourData.Network is a powerful tool that helps companies to use their existing customer database and match it with other audiences across Africa to reach the right people with the right marketing message at the right time – no matter what device they are using or time of day they are online. First-party data is collected... Continue reading→
Preparing students for the complex world of ‘adulting’
Ask almost any young graduate about the experience of taking their first big steps into the real world after completing their studies, and they will probably tell you that they were “never ready”. Along with paying rent and learning how to do a tax return, starting a new career can be challenging, and entering the... Continue reading→
ProActive™ Campaign drives positive engagement for Halls
Being in the right place at the right time forms the cornerstone for the kind of experiential marketing strategy that ensures campaign success. This was an integral part of a campaign recently implemented by ProActive™ for Halls. Strategized by Saatchi and Saatchi, the creative concept pushed the brand message “Own the Moment”, with a focus... Continue reading→
Provantage Media Group’s Airport Ads® Launches Visionet™ at Lanseria
Digital Out of Home (DOOH) is becoming increasingly popular within airport environments – according to Airport World magazine, it now accounts for between 20% and 40% of sales at large international airports[i]. The global trend towards making use of this highly effective advertising medium points to its relevance and immediacy – and luxury brands are... Continue reading→
My Advertising Doesn’t Resonate With African Women
Just over 75% of marketers of the African continent don’t believe that brands on the continent are marketing effectively to African women, and 70% of these marketers say their own marketing efforts don’t strongly resonating with that target market. In other words, marketers believe that 75% of budget spent on communicating with and marketing... Continue reading→
Herbalife and Yamaha Distributors South Africa unveil bLU cRU partnership
This year Herbalife South Africa partnered with Yamaha Distributors South Africa (YDSA) as joint title sponsors of their endurance off-road, factory-supported, motorcycle racing team, the Herbalife bLU cRU Yamaha Racing Team. Yamaha created the bLU cRU Yamaha Team in 2017 to provide a stepping stone for the next generation of off-road motorbike endurance racers who... Continue reading→
Local newspapers – an impactful way to connect with the vast emerging market
Consumers want to be informed about what is happening close to home, which is why local newspapers are still the central platform for this type of news. Caxton Local Media invests in 141 local newspapers that act as a community mouthpiece, bringing relevant information to the surrounding communities. 34 of these newspapers have an “emerged... Continue reading→